A growing number of educational institutions are turning to in country, including regional, representatives to assist them with international student recruitment. While this option obviously costs more than other recruitment tools and techniques because it includes the cost of a local salary, benefits (?), and other expenses, including travel and marketing, it can potentially be … Continue reading In Country Representatives: A Tale of Two Models
overseas study
Study in the USA: A Service Sector Export That No Longer Sells Itself
This matter-of-fact assertion does not (and should not) come as a surprise to US colleagues who recruit internationally. Here's a recent story that inspired this post, so to speak, plus a heartfelt appeal. I noticed that a number of students had applied to, been admitted by, and received visas to attend a particular school in … Continue reading Study in the USA: A Service Sector Export That No Longer Sells Itself
Viet Nam Ranks 5th in International Enrollment in 3 Countries
...including Australia, Canada, and the USA! Those countries also happen to be the world's leading hosts of international students, albeit in this order: 1) USA; 2) Australia; and 3) Canada, followed by the UK and Germany. Of the estimated 200,000 Vietnamese students studying overseas, 23,000 are in Australia (PDF download), about 15,000 are in … Continue reading Viet Nam Ranks 5th in International Enrollment in 3 Countries
The Vietnamese Student Pivot to the Great White North
This was the original title of my latest University World News article. Why? Because overseas study is not a zero-sum game or a black & white issue but rather a complex and technicolor phenomenon with many different forces at work, including push and pull factors. While it's true that growing numbers of Vietnamese student are … Continue reading The Vietnamese Student Pivot to the Great White North
The Art & Science of Creating Good Videos
Vietnamese get most of their information from online sources, including social media, primarily Facebook. They also watch a lot of video, 2 hours, 43 minutes a day, to be precise, according to the results of the annual We Are Social and Hootsuite update. As a result, YouTube ranks 4th among all websites in Viet Nam, … Continue reading The Art & Science of Creating Good Videos
Q: How to Choose an Education Agent? A: Use Your Best Judgement
And Don't Forget the Tried-and-True Carrot & Stick Approach Colleagues sometimes ask me to recommend education agents in Viet Nam. While I'd like to be able to help them in this regard, I can't. The simple reason is that this is such a problematic (read shady) and unregulated sector. There is no one (or one … Continue reading Q: How to Choose an Education Agent? A: Use Your Best Judgement
Direct Applications on the Rise
While Viet Nam is still primarily an agent-driven market, growing numbers of students are beginning to bypass education agents and apply directly to educational institutions, especially for certain types of institutions and programs with simpler application procedures. In some cases, more than 50% of all apps are directly from students. The reasons for this recent … Continue reading Direct Applications on the Rise
New Website: Recruit in Viet Nam
Below is an announcement about a new website created by Capstone Vietnam, a full-service educational consulting company of which I'm managing director. Peace, MAA This website is intended to serve as a one-stop resource for student recruitment in Viet Nam for colleagues from all over the world. It was inspired by a session that Dr. … Continue reading New Website: Recruit in Viet Nam
An Ode to International Student Recruiters
One of the privileges and pleasures of my work is watching colleagues connect with young Vietnamese who are interested in overseas study, be it at a fair, coffee talk, info session, or individual meeting at a hotel. Traveling to Viet Nam and other sending countries is still one of the most effective ways to recruit … Continue reading An Ode to International Student Recruiters
Live from Viet Nam – An E20 Webinar!
Last week, I had the opportunity to present on one of my favorite topics, Viet Nam, to a virtual audience of over 40 US colleagues, including those from higher and secondary education. I'm grateful to Syed Jamal from Branta and Renait Stephens from Study in the USA, event co-sponsor, for inviting me and for … Continue reading Live from Viet Nam – An E20 Webinar!
An International Educator in Vietnam 
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