Below is the unabridged version of an article with the above title that Eddie West and I wrote for University World News (UWN). Follow this link to read that version. Incentive-Based Compensation & International Student Recruitment: Is There a Better Way? By Mark A. Ashwill & Eddie West The agent issue in the US is reminiscent … Continue reading An ethical approach to commissions-based recruitment
You Send Us a Student" I recently had a chat with a US higher education colleague about whether or not it would be advisable for his institution to require prospective education agents to send them at least one student before signing an agent agreement. Think of it as a test that prospective agents need to … Continue reading “We’ll Become Your Partner, If…
Below are a couple of excerpts from a blog post I wrote at the invitation of NAFSA's International Enrollment Management (IEM) Knowledge Community. While there are some indications that growing numbers of students, who are better informed and more empowered than ever, are applying directly to foreign educational institutions - a trend that we should all encourage because … Continue reading Working with Education Agents: A View from Vietnam
And Don't Forget the Tried-and-True Carrot & Stick Approach Colleagues sometimes ask me to recommend education agents in Viet Nam. While I'd like to be able to help them in this regard, I can't. The simple reason is that this is such a problematic (read shady) and unregulated sector. There is no one (or one … Continue reading Q: How to Choose an Education Agent? A: Use Your Best Judgement
While Viet Nam is still primarily an agent-driven market, growing numbers of students are beginning to bypass education agents and apply directly to educational institutions, especially for certain types of institutions and programs with simpler application procedures. In some cases, more than 50% of all apps are directly from students. The reasons for this recent … Continue reading Direct Applications on the Rise
I occasionally receive inquiries from colleagues asking me how many students will I refer to their institutions by a certain term, i.e., semester or quarter. The assumption behind the question is that the company I work for, Capstone Vietnam, a full-service educational consulting company, follows the traditional agent model of student recruitment. In fact, we … Continue reading How Many Students Will You Send Us?
A Deal with the Devil aka Partners in Unethical Behavior? Discussions about the use of commission-based recruitment and international student recruitment in general are often couched in black and white terms. The former refers to the unethical business practices of many education agents whose overriding goal is money, and lots of it as quickly as … Continue reading Of Dogs, Fleas, & the Occasionally Dirty Business of International Student Recruitment