Working with Education Agents: A View from Vietnam


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Image courtesy of NAFSA

Below are a couple of excerpts from a blog post I wrote at the invitation of NAFSA’s International Enrollment Management (IEM) Knowledge Community.  

While there are some indications that growing numbers of students, who are better informed and more empowered than ever, are applying directly to foreign educational institutions – a trend that we should all encourage because it enables colleagues from admitting institutions to exercise more control over the application process – Vietnam, like most sending countries, is still very much an agent-driven market.

Given this reality and the fact that competition is fiercer than ever, colleagues need to develop a long-term and diversified strategy that includes a variety of non-commission-based recruitment tools and techniques, both digital and offline, in addition to developing a quality and ethical agent network.  Working with education agents should be just one of many tools in an institution’s recruitment toolbox. If it’s the only one, your recruitment efforts are doomed to fail in competitive markets.

Here’s a link to the original post, if would like to read it in its entirety on the NAFSA website.  

Peace, MAA

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