Capstone Vietnam: Why This Education Entrepreneur Is Excited About Vietnam’s Future

vietcetera maa interviewHere’s an abridged version of a recent interview I did with Vietcetera, a “consortium of artists, writers, designers, photographers, musicians, technologists, and business people dedicated to a fresh look at an evolving Vietnam. Vietcetera seeks to find the untold human stories of the people that are contributing to a new, modern Vietnam. From design to business to architecture to film. We want to both give a new and youthful take on Vietnam that both local and foreigners can appreciate.”

Follow this link to read the interview

Advertisements

Vietnam: Southeast Asia’s Most Dynamic Outbound Market

World Education Services has long advocated Vietnam as a viable recruitment market for institutions in North America. Understanding these students’ culture and family backgrounds, as well as the contextual factors that can ‘push’ them from Vietnam and ‘pull’ them toward institutions in other countries, can go a long way toward helping institutions develop an actionable plan for reaching out to and them.

This is a good analysis by WENR with a couple of exceptions:

The United States is, depending on who is reporting, either the number one, two or three destination for outbound students from Vietnam.

There is no doubt about the ranking, if you look at the latest figures from the US and Japanese governments.  Japan is the world’s leading host of Vietnamese students, broadly defined, as the article notes, followed by the US. Every time I check the SEVIS figures, based on the latest quarterly update, I also check the latest stats from the Australian government, since the two countries are usually pretty close in Vietnamese enrollment.

A more immediately relevant event is the recent move by Vietnam’s Ministry of Education and Training to deregulate Vietnamese education agents.

This “deregulation” occurred in the summer of 2016.  A new plan has since been approved that is similar to, but different from, the old one.  The two main provisions of Decree No. 46/2017/ND-CP, recently issued by the Vietnamese government, are that they are no longer required to deposit 500 million VND (approximately $22,000 at the current exchange rate) and, once again, advisers will be required to take a course and be certified by the education authorities. 

MAA

 

Consumer Barometer with Google in Viet Nam

This is a useful resource that reveals the following information, most of it fairly up-to-date, about Vietnamese online habits. The relevant data graphics are displayed after four (4) key questions.

Keep in mind that Viet Nam currently ranks 7th in the world for Facebook users with about 64 million accounts, a 40% increase (!) this year alone. This in a population of about 96 million. (That’s 3% of the global total.) It’s clear that those are not unique accounts and that many people have more than one, which also applies to mobile phones. Ho Chi Minh City ranks among the top 10 cities globally for having the most Facebookers with 14 million users.

How do Vietnamese connect to the Internet?

overview1

Do they use the Internet for personal purposes?

internet use for personal purposes

How often do Vietnamese go online (for personal Internet usage)?

frequency of internet usage

What online activities do they do on their smartphones at least weekly?

weekly smartphone online activities

How digitally savvy are Vietnamese netizens?

digitally savvy

MAA

 

 

 

Vietnam climbs to seventh worldwide for number of Facebook users: report

top 10 countries FB

This is the latest top 10 ranking for Viet Nam and it’s extraordinary like the country itself, in many respects.  It was not that many years ago when Vietnamese Facebook accounts numbered in the hundreds of thousands.  What is especially striking is the 40% increase in only six months. 

In a population of about 96 million, rounded up, suffice it to say that Facebook is about to plateau, if it hasn’t already.  Yes, Facebook is the #1 website in Viet Nam, according to SimilarWeb and Facebook Messenger is the #1 chat app in a very crowded and competitive marketplace of chat apps.

Viet Nam is one of the reasons why Facebook earned $8.03 billion in revenue and $1.04 actual EPS in the first quarter of this year with nearly 2 billion users.

In its latest quarterly report, Facebook beat analyst expectations on profitability and on revenue for the ninth straight quarter.  Viet Nam is one of the reasons why total revenues were $9.32 billion, a 45% increase over last year’s second quarter.  The greatest contributing factor was mobile advertising.  (For better and for worse, just over 2 billion people, an estimated 27% of the entire human race, are on Facebook.)

If you want to advertise any product or service in Viet Nam, especially for young people but , increasingly, for their parents, too, you have to use Facebook.  This is one reason why Mark Zuckerberg’s net worth, which currently stands at $72.7 billion, making him the planet’s 5th-wealthiest person, will continue to increase.

MAA

NAFSA 2017: Riding the Wave

group pic2
With my co-presenters, Diana Sampson and Stephanie Sieggreen (to my right), after our general session.

It was another rewarding and enjoyable NAFSA annual conference with nearly 10,000 attendees.  My week was filled with meetings with colleagues from the US and many other countries that have targeted Viet Nam as a priority country.  While most are interested in recruiting (more) Vietnamese students, some have other project ideas.  

Riding the Wave

I kicked off conference week with a Viet Nam student recruitment seminar entitled Riding the Wave.  I first organized this free, unofficial, pre-conference seminar last year in Denver because there were no Viet Nam-related workshops or general sessions offered. 

The title is reference to current societal and market conditions, i.e., the interest in overseas study among Vietnamese parents and students that is the result of several factors, including the young median age of the population (30.1), rapid economic development and the concomitant growing ability to pay, and the substandard quality of much of the domestic higher education system, among other reasons. 

The wave will break at some point due to demographic factors, improvements in the quality of Vietnamese higher education, and trends that are difficult to predict for those of us who don’t have a crystal ball.  

I was joined by Phúc (Théodore) Phan, Co-Founder and Instructional Designer, College Scout (CS), who talked about the exciting and cutting-edge work that CS, a Hanoi-based ed-tech startup, is doing to help prepare students for success. 

Keys to Successful Non-Commission-Based Recruitment in Vietnam

room 502AI wrapped up a very busy week by chairing a general session about how to recruit students in Viet Nam without using an education agent.  (Ideally, institutions do both in highly competitive markets like Viet Nam.) 

This session was well-attended in spite of the fact that it was scheduled in the last time slot on the final day of the conference.  Many more would have attended had they not been on their way home.  My only wish is that we had had more time. 

NOTE:  If you’re interested in obtaining a PDF copy of our presentation, you can download it from the conference site or app until mid-August (must be logged in), or contact me.

app session overviewFinally, thanks to my distinguished colleagues, Diana Sampson (Shoreline Community College, WA) and Stephanie Sieggreen (Western Kentucky University) for their outstanding contributions.  It was a pleasure and an honor to work with both of them. 

MAA

Viet Nam Enrollment Up 6%, According to SEVIS Biannual Report

actve f m students1000w_q95

For some reason, the Student and Exchange Visitor Program (SEVP), part of U.S. Immigration and Customs Enforcement’s (ICE) Homeland Security Investigations (HSI), decided to issue an update on international student enrollment as of May 2017.  There are currently 1.18 million international students with F (academic) or M (vocational) status studying at 8,774 schools in the US, according to the latest SEVIS by the Numbers update (PDF), of whom 77% are from Asia. 

Based on data extracted from SEVIS May 5, the international student population increased 2% compared to May 2016, with 76% of students enrolled in higher education programs of study.  Based on past increases, or taking a glass is half-empty look at that increase, it’s very modest at best, and a harbinger of a downward trend at worst. 

[In my opinion, May is not the best time to be analyzing and comparing international enrollment figures in the US because it’s the end of the academic year.  Why not wait until October, after the beginning of the new academic year?]

China and India continue to send the largest number of students to the US with 362,368 students and 206,698 students, respectively.  Saudi Arabia experienced the largest decline at -19% and Nepal the most sizable increase at +18%.

There are some bright spots, however, including one related to Vietnamese enrollment.  Viet Nam was one of a handful of sending countries with a notable increase of 6% from May 2016 to May 2017.  India was in the same range with a 7% increase. 

Fields of Study

There are no surprises here.  Business, including management, marketing and related support services, are the most popular fields of study, followed by engineering, computer science, remedial education and liberal arts.  43% of international students enroll in science, technology, engineering and mathematics (STEM) programs of study. DHS classifies

Regional Trends

by region1000w_q95

This biannual report includes a new section on regional data trends.  Below are some excerpts from the SEVIS update:

Northeast:  The international student population in the Northeast increased 4% when compared to May 2016, marking the highest proportional growth of the four US regions. Rhode Island was the only state in the region to experience a dip in the number of international students compared to the previous year, while New York and Massachusetts added the largest number of international students during that same period, 4,490 students and 2,770 students, respectively. New Jersey saw an increase of 10% in international students pursuing bachelor’s degrees.

South:  In the South, the international student population grew 3% since May 2016. Florida, Georgia and Texas all saw significant increases in the number of international students studying in those states.  While Louisiana, Tennessee and Oklahoma saw decreases in the number of international students studying there.

Arkansas, Kentucky and Maryland all saw major growth in international students taking part in their higher education system. Maryland saw a 10% increase in the number of students earning a bachelor’s degree. However, the southern region saw the largest growth at the graduate degree level. The number of international students pursuing master’s degrees increased 25% in Arkansas and 35% in Kentucky.

Midwest:  The Midwest saw minimal growth of 1%. Illinois added 1,331 students to its international student population, marking the largest increase in the region, while Nebraska experienced the largest proportional growth of 7%. Missouri experienced the largest decrease in international students, both in terms of student numbers and proportional decline, 763 students and 3%, respectively.

West:  In the western part of the US, international student enrollment stayed relatively static in California, other than an 8% increase in the number of students earning bachelor’s degrees. Idaho saw a 14% drop in the total number of international students studying in the state, with a 16% decrease in the number of students earning a bachelor’s degree. Nevada’s international student population grew by 5%, marking the largest proportional growth in the region.

The top 10 host states for Vietnamese students are as follows: 

  1. California
  2. Texas
  3. Washington
  4. Massachusetts
  5. New York
  6. Florida
  7. Pennsylvania
  8. Illinois
  9. Virginia
  10. Georgia

The top three states enroll 46% of all Vietnamese students, while the top 10 enroll nearly 72% of the total.  Consistent with the regional trends reported above, Florida surpassed Pennsylvania and Georgia displaced Minnesota from November 2016.  

Stay tuned for the next, and much more interesting, update on the number of international students in the US, including from Viet Nam! 

MAA

Mapping Internationalization on U.S. Campuses-2017 Edition

This is an excellent report produced by the American Council on Education and sponsored by Navitas.  Here’s a brief description from the ACE website:

Conducted every five years, Mapping Internationalization on U.S. Campuses assesses the current state of internationalization at American colleges and universities, analyzes progress and trends over time, and identifies future priorities. It is the only comprehensive source of data and analysis on internationalization in U.S. higher education, and includes two- and four-year, public and private, degree-granting institutions.

148x193-mapping-2017-coverI’ve taken the liberty of excerpting the information below about student mobility and international student recruitment (pp. 25-26).  Viet Nam is one of the top three countries – after China and India – cited as a geographic target in 58% of the recruiting plans cited by respondents. (Bold red is mine.)

International student recruiting

Planning and goal-setting frame international student recruiting efforts for many institutions. Funding for various recruiting mechanisms and activities is increasing, though undergraduate recruiting is a greater focus in terms of resource allocation than graduate student recruiting.

Nearly half (48 percent) of institutions have an international student recruiting plan in place—either for the institution as a whole, or for one or more schools/colleges. Of these plans, over 80 percent specify numerical enrollment targets for undergraduates, graduate students, or both.

Fifty-eight percent of the recruiting plans cited by respondents include geographic targets. By a clear margin, the top three target countries are China, India, and Vietnam. These are followed by four additional countries, each of which was identified by 30 to 40 percent of respondents as a target: South Korea, Brazil, Japan, and Saudi Arabia. While these priorities generally hold across sectors, Japan figures particularly prominently as a target country among associate institutions.

The percentage of institutions providing funding for travel by institutional recruitment officers to recruit both undergraduate and graduate students increased in 2016. Nearly twice the percentage of institutions fund such travel for recruiting at the undergraduate level (44 percent) as at the graduate level (23 percent).

Just over a third (36 percent) of institutions employ technology other than email and web pages in their recruiting efforts (e.g., by participating in virtual college fairs and delivering online information sessions for interested students). While the 2016 and 2011 data on this indicator are not fully comparable, they suggest an upward trend.

The percentage of institutions that provide scholarships or other financial aid for undergraduate international students increased by eleven percentage points to just under half (49 percent), while the proportion offering funding to graduate international students increased from 24 percent to 30 percent. Not surprisingly, the latter is much more common among doctoral and master’s universities than at institutions in the other three sectors.

A markedly higher percentage of institutions are engaging overseas student recruiters (agents) than in 2011. Though undergraduate recruiting is again the primary focus, as illustrated in Figure 12, for both the undergraduate and graduate levels, the percentage of institutions providing funding for recruiting agents more than doubled between 2011 and 2016. For both student populations, master’s institutions engage agents at higher rates than colleges and universities in other sectors.

Follow this link to download the report

MAA