Capstone Webinar: “Digital Marketing in Viet Nam: Something for Everyone!”

This event is open to colleagues from secondary and postsecondary educational institutions and companies that offer ancillary services, e.g., standardized testing related to overseas study. Click on this link or the image below for more information and to register online. Shalom (שלום), MAA

Going Home Again – The Vietnamese overseas return

Source images: Bitexco Financial Tower, in Ho Chi Minh City © Kevin Miller/Alamy; vendors in Hoi An © John Milligan/Alamy; Tra On, in the Mekong Delta region © Robert Harding/Alamy; Mekong Delta © Jason Langley/Alamy Here's an interesting take on Viet Nam, overseas Vietnamese, and related identity issues that appeared in the June 2020 issue … Continue reading Going Home Again – The Vietnamese overseas return

Happy 11th Anniversary, Capstone Vietnam!

11 years ago today was the start of something special. Here are links to my 11th anniversary messages in English and Vietnamese. Capstone After 11 Years: Still Reaching New Heights! Capstone sau 11 năm thành lập: Chúng tôi vẫn tiếp tục cùng nhau vươn tới những tầm cao mới! Shalom (שלום), MAA (Managing Director & Co-Founder, … Continue reading Happy 11th Anniversary, Capstone Vietnam!

New Digital Marketing Packages for Educational Institutions: Something for Everyone

In a widely read and shared 14 March 2020 article in University World News article entitled Vietnam: An outlier in the coronavirus epidemic and HE?, I noted that this an especially good time to make lemonade out of lemons by building or expanding institutions' online presence in Viet Nam through digital marketing. I wrote a follow-up … Continue reading New Digital Marketing Packages for Educational Institutions: Something for Everyone

Capstone Online! New Digital Events for International Colleagues

And now a word from your sponsor... I'm pleased to announce Capstone Online!, a series of fee-based & free digital events that create meaningful opportunities for foreign colleagues to connect with Vietnamese students and parents, and receive live updates. Follow this link or click on the above image for more information and online registration. Shalom … Continue reading Capstone Online! New Digital Events for International Colleagues

Promoting Study in the USA in Trying Times

Hot off the digital press, here is my latest essay. I kick it off with one of my favorite quotes from Senator Fulbright about international educational exchange: There is nothing obscure about the objectives of educational exchange. Its purpose is to acquaint Americans with the world as it is and to acquaint students and scholars … Continue reading Promoting Study in the USA in Trying Times

E20 Webinar: “Vietnamese Student Recruitment in the Time of COVID-19”

I enjoyed participating in this recent webinar with my colleague, Ngoc Anh, Capstone's Hanoi-based educational services manager. Although it started at the end of a long day, Viet Nam time, we were both energized by the content and the many excellent questions we received from colleagues. ​ The E20 Series is a collaboration between Branta … Continue reading E20 Webinar: “Vietnamese Student Recruitment in the Time of COVID-19”

Anatomy of a perfect storm for international recruitment

Here's my latest essay for University World News. I discuss Viet Nam's extraordinary progress to date, the impact of COVID-19 on the economy and education industry, healthcare access abroad concerns, anti-Asian racism, online instruction, the importance of showing students and parents "the love," and "recruitment strategy reset" in which I list six (6) points to … Continue reading Anatomy of a perfect storm for international recruitment

Is the Bloom Off the Canadian Rose for Vietnamese Students?

I wrote updates for University World News in 2018 (Vietnamese students look at the US and head north - editor's title) and 2019 (The shift of Vietnamese students to Canada marches on) but I what I have to say this year will fit into a short blog post. As of 31 December 2019, there were … Continue reading Is the Bloom Off the Canadian Rose for Vietnamese Students?

Vietnam: An outlier in the coronavirus epidemic and HE?

Photo: iStock (MAA: Note that "South China Sea" is known as the "East Sea" in Viet Nam, for obvious geopolitical reasons.) Here's my latest essay for University World News about COVID-19 and how Viet Nam has dealt with it so far. This is a classic example of "breaking news", which means that writing about it … Continue reading Vietnam: An outlier in the coronavirus epidemic and HE?