Viet Nam Ranks 5th in International Enrollment in 3 Countries

…including Australia, Canada, and the USA!  Those countries also happen to be the world’s leading hosts of international students, albeit in this order:  1)  USA; 2) Australia; and 3) Canada, followed by the UK and Germany.  

intl students australia 3-18

Of the estimated 200,000 Vietnamese students studying overseas, 23,000 are in Australia (PDF download), about 15,000 are in Canada, and 31,613 are in the US.   Japan is the world’s leading host of Vietnamese students with 61,671 in 2017.  This means 131,284, or two-thirds, of all Vietnamese studying overseas are in the top four (4) host countries. 

Peace, MAA

 

 

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The Vietnamese Student Pivot to the Great White North

This was the original title of my latest University World News article.  Why?  Because overseas study is not a zero-sum game or a black & white issue but rather a complex and technicolor phenomenon with many different forces at work, including push and pull factors. 

While it’s true that growing numbers of Vietnamese student are choosing Canada as an overseas study destination for the reasons I mention in the article, the USA remains a top destination, along with Australia and the UK, among the English-speaking countries.  The top six (6) leading host countries for Vietnamese students are Japan, the USA, Australia, Canada, China, and the UK.

Click on the screenshot below or this link to read the article

Peace, MAA

vn students look at us and head north

Viet Nam Is One of Two Top 10 Sending Countries With An Increase In Latest SEVIS Stats

study in the states logoIn the latest SEVIS by the Numbers update in March 2018, only two (2) among the top 10 sending countries recorded an increase in the number of students studying in the US:  Brazil and Viet Nam.   The other eight (8) saw decreases ranging from 4.43% to .28%.  Brazil jumped two places from 9th to 7th.  Taiwan surpassed Japan to take 8th place because its enrollment decrease was less than that of Japan, which slipped to 9th place.  The downward trend continued for Saudi Arabia and Mexico.

Viet Nam, with a nominal increase of 224 students (.71%), is treading water, statistically speaking.  The most notable increases and decreases among Vietnamese students were for secondary schools, i.e., boarding and day (from 4,129 or 13.2% to 4,448 or 14.1%), and language training (from 2,754 or 8.5% to 2,398 or 7.6%), respectively. 

Since I’ve heard of modest decreases in Vietnamese visa applications across-the-board, including student visas, I don’t expect this situation to change between March and the end of the fiscal year.  What happens this summer, the peak season for F-1 issuances, will tell the story for this year.  Stay tuned.

Keep in mind that probably about 9% of the F-1 Vietnamese higher education enrollment is for the Optional Practical Training (OPT) program, based on IIE Open Doors 2017 data, meaning these are recent graduates who are currently working. 

Top 10 Sending Countries as of March 2018

Country Dec-17 Mar-18 Percentage Change
China 382,908 377,070 -1.52%
India 212,288 211,703 -0.28%
S. Korea 68,128 67,326 -1.18%
Saudi Arabia 49,298 47,707 -3.23%
Viet Nam 31,389 31,613 +0.71%
Canada 30,034 29,750 -0.95%
Japan 24,809 23,710 -4.43% (9th in 3-18)
Taiwan 24,110 23,810 -1.24%  (8th in 3-18)
Brazil 23,901 24,858 +4.00%  (7th in 3-18)
Mexico 16,212 15,511 -4.32%
Peace, MAA

New Website: Recruit in Viet Nam

Below is an announcement about a new website created by Capstone Vietnam, a full-service educational consulting company of which I’m managing director.

Peace, MAA


Logo Recruit in vietnam final-01This website is intended to serve as a one-stop resource for student recruitment in Viet Nam for colleagues from all over the world.  It was inspired by a session that Dr. Mark Ashwill, Capstone managing director and co-founder, chaired at the NAFSA 2017 annual conference in Los Angeles entitled Keys to Successful Non-Commission-Based Recruitment in Vietnam

A sound institutional recruitment strategy should ideally include tools and techniques that do not involve the use of education agents and commission-based recruitment in cooperation with quality and ethical agents.  The Recruit in Viet Nam website focuses exclusively on the former. 

There are many different ways to recruit both digitally and traditionally.  You have to discover works best for your institution through a process of self-reflection and, sometimes, trial and error.  We are happy to help guide you through this challenging process – at no charge.  (In addition, you will need local feedback on draft content, including digital and offline materials, which is included in the cost of the service.)

The truth is not every institution that targets Viet Nam as a priority country will be successful but we can help ensure that you are using your time and resources as wisely as possible in order to give you the best chance to succeed. 

There are approximately 200,000 young Vietnamese studying in around 50 countries.  About 147,000 are in the top five (5) countries alone, including – in descending order – Japan, the USA, Australia, China, and the UK.  This means that Viet Nam will continue to be a dynamic and promising recruitment market for an increasingly diverse array of host countries. 

 

An Ode to International Student Recruiters

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One of the privileges and pleasures of my work is watching colleagues connect with young Vietnamese who are interested in overseas study, be it at a fair, coffee talk, info session, or individual meeting at a hotel. 

Traveling to Viet Nam and other sending countries is still one of the most effective ways to recruit students, especially if the recruiter is good, which most are.  Sitting at home because of budgetary constraints or other reasons and relying solely on armchair techniques is not going to get the job done, especially in competitive markets.

From parents’ and students’ perspective, it’s a way to put a face to an institution, someone they can like, respect, and trust.  Someone who will follow up, be responsive to inquiries via email, Facebook, and chat apps, and stay in touch. 

Good recruiters enjoy their work.  You can hear it in their conversations and see it in their smiles and body language.  So can students and parents.  Those who do not take pleasure in their work seem (are?) bored and disinterested.  It’s obvious their hearts aren’t in it.  Fortunately, these individuals are few and far between.

IMG_4492As someone who helps create opportunities for colleagues to meet with Vietnamese students and parents, I have the utmost respect for my colleagues who do this important work and know how hard they work.  While the life of an international recruiter may seem glamorous to the folks back home, including exotic pics posted on Facebook, and it does have its rewards, it is time away from loved ones and not enough time for proper rest and relaxation.  

In addition, Viet Nam’s evening is their morning “back home”, i.e., for those from North America, which means they have additional work to complete, including emails and online chats with colleagues.

US colleagues, especially in higher education, have the added burden of essentially trying to counteract the statements, proposals, and policies of their own government, now more than ever.  Rather than providing support or not doing anything at all, the US government, through President Trump and his supporters, is continuously setting up road blocks that they have to get around or hoops they have to jump through.  The end results are huge amounts of wasted energy and growing frustration.

IMG_4496The main and immediate job-related reward for recruiters is admitting a new Vietnamese or other international student who gets a visa and arrives on campus ready to begin her or his new academic and cross-cultural adventure.  A potential long-term reward is the personal, academic, and professional transformation that many young people undergo after a rewarding and substantive international experience.

Peace, MAA

Dr. Mark Ashwill to Lead 3rd Annual Riding the Wave Viet Nam Recruitment Seminar at NAFSA 2018

Here’s an announcement about what has become an annual event at the NAFSA annual conference.


riding the wave 2018

If you dislike change, you’re going to dislike irrelevance even more. —Eric Shinseki

Capstone Vietnam is pleased to announce that Mark Ashwill, Managing Director and Co-Founder, will speak at an unofficial, pre-conference Viet Nam student recruitment seminar to be held on Monday, May 28, 2018 at a center in downtown Philadelphia operated by the Drexel University English Language Center. (The address will be sent to confirmed registrants.)

maa forbesDr. Ashwill is an international educator who has lived and worked in Viet Nam for over 12 years. Before becoming managing director of Capstone Vietnam, a full-service educational consulting company with offices in Hanoi and Ho Chi Minh City (HCMC), he served as country director of the Institute of International Education (IIE)-Vietnam from 2005-09. Dr. Ashwill was the first US American to be awarded a Fulbright Senior Specialists grant in 2003. He is the author of the widely cited Vietnam Today – A Guide to a Nation at a Crossroads, published in 2004 by Intercultural Press, Inc. (now Nicholas Brealey).

A Hobsons consultant’s report noted that “The work of Dr. Mark Ashwill, formerly of IIE, and the former US Ambassador, Michael Michalak, helped to promote the United States as a destination for Vietnamese students, and strengthened the ties between the Vietnamese Ministry of Education and Training (MoET) and US universities.” Jeff Browne wrote on his Vietnomics blog that “Much of the credit for the strengthening US-Viet Nam higher education link goes to Hanoi-based educator, Mark Ashwill, director of Capstone Vietnam and key advisor to student-run nonprofit VietAbroader, both of which help Vietnamese students navigate the American education culture.”

For more information about Dr. Ashwill’s background, please follow these links to a biographical sketch and a summer 2017 interview entitled Capstone Vietnam: Why This Education Entrepreneur Is Excited About Vietnam’s Future.

The Riding the Wave Viet Nam Recruitment Seminar will consist of a comprehensive overview of current market conditions, recruitment tools and techniques, and different types of recruitment strategies. The title notwithstanding, these are challenging times for international student recruitment, including in Viet Nam, with a rapidly changing market and more competition than ever. While more Vietnamese students are opting to study overseas, with the US being one of the most popular destinations, there is a perfect storm brewing that will hinder recruitment prospects, for some institutions and in some countries more than others, in the medium-term.

Don’t miss this opportunity to hear Dr. Ashwill speak about recruitment in Viet Nam, which ranks 5th among all places of origin in the US, according to the 12/17 SEVIS update.  In addition, there was a 8.62% increase in F-1 issuances in 2017.

The seminar will take place from from 2-4 p.m. on Monday, May 28th in downtown Philadelphia. There will be plenty of time for Q&A during and after the informal discussion. This special event is a productive and enjoyable way to kick off NAFSA 2018!

The Riding the Wave seminar is free of charge and refreshments will be served. Online registration is required.

online reg riding wave

A heartfelt thanks to the Drexel English Language Center & Study in the USA for their support and sponsorship!

drexel logo

study in the usa

Live from Viet Nam – An E20 Webinar!

e20 webinar

Last week, I had the opportunity to present on one of my favorite topics, Viet Nam, to a virtual audience of over 40 US colleagues, including those from higher and secondary education.   I’m grateful to Syed Jamal from Branta and Renait Stephens from Study in the USA, event co-sponsor, for inviting me and for scheduling the session earlier than usual, i.e., at 10 p.m. Viet Nam time.  (The usual time is 10 a.m. Pacific, which is 1 a.m. my time!) This meant that I still had my wits about me and was relatively coherent after a long day of travel and work. 

Branta-01

In my approximately 20-minute presentation, I provided a wide-ranging overview of current/recent issues and trends in Viet Nam in order to place interest in overseas study and student recruitment in a broader societal and even historical contact. 

In addition to a country update that included up-to-date statistics about young Vietnamese studying overseas in general and in the US in particular, I talked about some keys to success in a very competitive market, emphasizing how important it is for institution to find what works for them often through a process of trial and error.  I concluded with a brief discussion of the importance of digital marketing in a country with a high Internet and social media penetration rate, especially for one at its stage of development, and the often problematic issue of student visas.  Regarding the latter, it’s important to focus on what is within our control, e.g., embrace visa counseling and reject scripting.

I also shared a link with all participants to a password-protected page I created on this very blog entitled Selected Online Resources About Viet Nam & Student Recruitment.

Peace, MAA