Yes, it’s true. Check out the infographic below, courtesy of the Australian Department of Education and Training. As of 11-18, Viet Nam ranked 6th among sending countries with 24,094 students studying at all levels in Australia.
Incredibly, there were more Vietnamese studying in South Korea than Australia last year. As in Japan, Viet Nam ranked 2nd with 27,061. Speaking of the former, I’ll talk about Vietnamese enrollments in that country, which are off the charts, in another post.
Note: I wish the US government had the same data quality and quantity as Australia’s.
If your institution awards financial aid to Vietnamese students, I hope your approach is of the “trust but verify” variety. Not all parents and students are honest, and Viet Nam is no exception. Many people of means are happy to game the system and accept financial aid, if they can get it.
I remember a story about a highly selective liberal arts college in the US, which shall remain unnamed to protect the victimized, that awarded a generous financial aid package to a Vietnamese student. Once said student showed up on campus, other Vietnamese knew that her family was rich and that the school had wasted valuable financial aid funding on an undeserving student. The result was loss of institutional face and resources that could have helped a deserving student.
Another more recent story is about a state university that automatically awarded a certain amount of financial aid to ALL Vietnamese students, as if all Vietnamese were poor and deserved it. No due diligence. Apply, get admitted and, bingo!, you’re golden. Again, a waste of financial aid dollars that could have gone to qualified and deserving students.
What To Do?
How to screen students? I remember working with one boarding school that offered a fabulous scholarship at their school and an undergraduate education at any university in the world. They were looking specifically for an economically disadvantaged yet high-achieving Vietnamese high school student. The selection process included sending staff to the finalists homes to interview them and their parents, and also to make sure they weren’t living in a million-dollar home or driving a luxury automobile. Seeing is believing, to a certain extent, and it worked.
This due diligence is likely to incur an additional cost, given the staff time involved. That’s something institutions should keep in mind.
Some colleagues attempt to obtain this information from the education agents they work with. That requires a high degree of trust, which is not always present.
The safer and less costly alternative is to stick to merit-based scholarships that are linked to objective criteria such as standardized test scores, high school GPAs, and interviews. The one drawback is that urban students from higher social classes disproportionately benefit from this approach.
Shalom (שלום), MAA
P.S.: I wrote about this issue three years ago. Given what I’ve heard recently from various colleagues, it’s worth revisiting.
This week, Capstone Vietnam, a full-service educational consulting company that I co-founded in 2009 and of which I am managing director, celebrated its 9th birthday. It has been a helluva ride, one I’ve found to be deeply rewarding on many levels.
As I mentioned to a colleague the other day, the best situation is when you are able to exploit your own labor rather than have to sell it to someone else and allow them to exploit it (you), to paraphrase Karl Marx. More about that in this 2017 interview.
Looking forward to celebrating our 10th anniversary and 10 years of Reaching New Heights in September 2019!
There is never a dull moment in the dynamic Southeast Asian country of Viet Nam, including among its overseas-bound students. While overall interest in study in the US remains strong, there is also ample evidence of a shift to other countries, including Canada.
A growing number of educational institutions are turning to in country, including regional, representatives to assist them with international student recruitment. While this option obviously costs more than other recruitment tools and techniques because it includes the cost of a local salary, benefits (?), and other expenses, including travel and marketing, it can potentially be more productive. It all depends on your representative, her/his skill, network, and a variety of market conditions.
There are basically two models from which to choose:
An Independent Consultant: You hire someone, ideally, a host country national who speaks the language, perhaps has studied overseas, and has a good education-related network. Your rep essentially works at home, which saves your institution money. You pay her/him directly via international wire transfer. Sounds simple, right?
An Outsourced Consultant: A host country national who is employed by a legally licensed company but who represents your institution exclusively. The Viet Nam-based employer assumes legal responsibility for your representative and handles payroll and other administrative issues, in addition to providing “supervision lite”, and offering strategic advice.
The main difference between the two models is that the first is technically illegal while the second is legal. Regarding the former: is anyone ever going to call you on it? Probably not but they could – either within Viet Nam or from abroad.
The problem is that foreign entities are not permitted to operate in Viet Nam without an official (read legal) presence, i.e., a license. Consider this food for thought for those who currently employ an independent consultant from afar, or are considering doing so.
This matter-of-fact assertion does not (and should not) come as a surprise to US colleagues who recruit internationally. Here’s a recent story that inspired this post, so to speak, plus a heartfelt appeal.
I noticed that a number of students had applied to, been admitted by, and received visas to attend a particular school in the US. This interest was the result of a couple of public events and, of course, what the school has to offer, including solid academics and attractive scholarships for qualified and deserving students.
Amazingly, there would have been one more student but she withdrew her application because of the Stoneman Douglas High School shooting on 14 February 2018 in Parkland, Florida. Her parents decided not to send her to study in the US. (Maybe the USA’s loss is Canada’s gain, in this case?) So, yes, safety, as an essential element of Maslow’s hierarchy of needs, is a primary concern among parents, as it is for all of us. The writing is on the recruitment wall and those of us who help international students study in the US ignore it at our collective peril.
While the number of young Vietnamese studying in the US is still healthy, these cases give one pause. You might say that this one student is insignificant because there were 31,613 Vietnamese students in the US, as of March 2018, but there are signs that others are following suit. For example, there are about 15,000 Vietnamese students in Canada, nearly half as many as there are in the US, a country with nine times the population and thousands more educational institutions.
Remarkably, Vietnamese students had the highest percentage increase in 2017 at 89%, making Viet Nam the fastest growing market in the country. Canada is now a top five host country for Vietnamese students, after Japan, the USA, and Australia, followed by China.
While US education, both secondary and postsecondary, is still a brand, it no longer sells itself. Current news, e.g., the mass shooting du jour, a relatively high student visa denial rate, the latest policy announcement to require social media information from all visa applicants for the past five (5) years, the latest missile strike, and a roiling cauldron of perceptions (and misperceptions) can have a decisive impact on where a young person studies.
Do You Have Any I HEART Vietnamese Students Stories?
I’ve heard stories from many colleagues about how much they value and appreciate Vietnamese students, not only for the financial contributions they make to their host institution and the communities in which they are located, but their academic performance, their integration into the campus community, their leadership qualities, and their positive attitude.
I would like ask those of you who have worked with Vietnamese students and have such a story share it with me in a 750-word essay, including photos and quotes, if possible. I will take some of these essays and incorporate material into an article about Vietnamese students. I would also like to translate some into Vietnamese and share them widely. By doing this, you will be helping to promote study in the USA in Viet Nam and, indirectly, promoting your institution. Now more than ever is the time to show them (more) love.
Please contact me at markashwill[AT]capstonevietnam.com, if you’re interested in contributing an essay.
…including Australia, Canada, and the USA! Those countries also happen to be the world’s leading hosts of international students, albeit in this order: 1) USA; 2) Australia; and 3) Canada, followed by the UK and Germany.
Of the estimated 200,000 Vietnamese students studying overseas, 23,000 are in Australia (PDF download), about 15,000 are in Canada, and 31,613 are in the US. Japan is the world’s leading host of Vietnamese students with 61,671 in 2017. This means 131,284, or two-thirds, of all Vietnamese studying overseas are in the top four (4) host countries.