One of the dreams of the tobacco and alcoholic beverages industries is to persuade more young women to smoke and drink, following in the footsteps of their fathers and brothers. According to a 2015 Global Adult Tobacco Survey (GATS), 45.3% of men and 1.1% of women smoked. That's a lot of untapped con$umer potential. Six … Continue reading The Final Frontier for the Tobacco Industry: The Other Half