The Final Frontier for the Tobacco Industry: The Other Half

One of the dreams of the tobacco and alcoholic beverages industries is to persuade more young women to smoke and drink, following in the footsteps of their fathers and brothers. According to a 2015 Global Adult Tobacco Survey (GATS), 45.3% of men and 1.1% of women smoked. That's a lot of untapped con$umer potential. Six … Continue reading The Final Frontier for the Tobacco Industry: The Other Half

British American Tobacco (BAT) Academy

While checking out my LinkedIn account recently, I stumbled upon a video produced by British American Tobacco (BAT).  It was about a trip to London for 140 employees from more than 40 countries, including Viet Nam.  Keep in mind that this is a country in which nearly 50% of all men smoke and growing numbers … Continue reading British American Tobacco (BAT) Academy