Grow Beyond – SEO-Vietnam Career Conference 2018

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I recently saw this announcement on LinkedIn:

Sponsors for Educational Opportunity – Vietnam is organizing the largest career conference in Vietnam in 2018, aiming at connecting top young professionals and fresh graduates to the top-notch firms in Vietnam. We are still open to more booths at the career fair. If you are interested to boost talent acquisition at our event. please let me know. 

Our partners include top notch firms such as: ABInbev, BCG, SSI, Unilever, Traveloka, McKinsey, British American Tobacco and many more.

Here are my responses and other comments:

Great conference and opportunity with one caveat: I wish organizations would not take sponsorship money from companies that manufacture products that are highly addictive, make their customers sick and, in many cases, ultimately end up killing them. There’s plenty of sponsorship money out there for worthwhile events. Don’t follow the path of least resistance and take what is essentially blood money.  

Hi Mark, thank you for your attentive concern. The morale side of the business is yet controversial, but from our organizing perspective, we try to give a diversified company portfolio, which have prominent career trainings, employees benefits and opportunities for young professionals to make their own choices :). 

It’s not controversial for those who believe that people are more important than profit.  My point is about sponsorship not whether such a company should have a booth at your event. Regarding employment with a company that manufactures products that are highly addictive, make their customers sick and, in many cases, end up killing them, here are two relevant quotes from Thích Nhất Hạnh: 1) “Our vocation can nourish our understanding and compassion, or erode them. We should be awake to the consequences, far and near, of the way we earn our living.” 2) “The way you support yourself can be an expression of your deepest self, or it can be a source of suffering for you and others.” https://english.vov.vn/society/vietnamese-cancer-mortality-rate-higher-than-traffic-accidents-361688.vov 

Thank you for sharing chi!

Peace, MAA

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Study in the USA: A Service Sector Export That No Longer Sells Itself

This matter-of-fact assertion does not (and should not) come as a surprise to US colleagues who recruit internationally.  Here’s a recent story that inspired this post, so to speak, plus a heartfelt appeal. 


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Photo courtesy of EducationUSA

I noticed that a number of students had applied to, been admitted by, and received visas to attend a particular school in the US.  This interest was the result of a couple of public events and, of course, what the school has to offer, including solid academics and attractive scholarships for qualified and deserving students. 

Amazingly, there would have been one more student but she withdrew her application because of the Stoneman Douglas High School shooting on 14 February 2018 in Parkland, Florida.  Her parents decided not to send her to study in the US.  (Maybe the USA’s loss is Canada’s gain, in this case?)  So, yes, safety, as an essential element of Maslow’s hierarchy of needs, is a primary concern among parents, as it is for all of us.  The writing is on the recruitment wall and those of us who help international students study in the US ignore it at our collective peril.

While the number of young Vietnamese studying in the US is still healthy, these cases give one pause. You might say that this one student is insignificant because there were 31,613 Vietnamese students in the US, as of March 2018, but there are signs that others are following suit.  For example, there are about 15,000 Vietnamese students in Canada, nearly half as many as there are in the US, a country with nine times the population and thousands more educational institutions. 

Remarkably, Vietnamese students had the highest percentage increase in 2017 at 89%, making Viet Nam the fastest growing market in the country.  Canada is now a top five host country for Vietnamese students, after Japan, the USA, and Australia, followed by China. 

While US education, both secondary and postsecondary, is still a brand, it no longer sells itself.  Current news, e.g., the mass shooting du jour, a relatively high student visa denial rate, the latest policy announcement to require social media information from all visa applicants for the past five (5) years, the latest missile strike, and a roiling cauldron of perceptions (and misperceptions) can have a decisive impact on where a young person studies.

Do You Have Any I HEART Vietnamese Students Stories? 

I’ve heard stories from many colleagues about how much they value and appreciate Vietnamese students, not only for the financial contributions they make to their host institution and the communities in which they are located, but their academic performance, their integration into the campus community, their leadership qualities, and their positive attitude.

I would like ask those of you who have worked with Vietnamese students and have such a story share it with me in a 750-word essay, including photos and quotes, if possible.  I will take some of these essays and incorporate material into an article about Vietnamese students.  I would also like to translate some into Vietnamese and share them widely. By doing this, you will be helping to promote study in the USA in Viet Nam and, indirectly, promoting your institution.  Now more than ever is the time to show them (more) love.

Please contact me at markashwill[AT]capstonevietnam.com, if you’re interested in contributing an essay.

Peace, MAA

New Website: Recruit in Viet Nam

Below is an announcement about a new website created by Capstone Vietnam, a full-service educational consulting company of which I’m managing director.

Peace, MAA


Logo Recruit in vietnam final-01This website is intended to serve as a one-stop resource for student recruitment in Viet Nam for colleagues from all over the world.  It was inspired by a session that Dr. Mark Ashwill, Capstone managing director and co-founder, chaired at the NAFSA 2017 annual conference in Los Angeles entitled Keys to Successful Non-Commission-Based Recruitment in Vietnam

A sound institutional recruitment strategy should ideally include tools and techniques that do not involve the use of education agents and commission-based recruitment in cooperation with quality and ethical agents.  The Recruit in Viet Nam website focuses exclusively on the former. 

There are many different ways to recruit both digitally and traditionally.  You have to discover works best for your institution through a process of self-reflection and, sometimes, trial and error.  We are happy to help guide you through this challenging process – at no charge.  (In addition, you will need local feedback on draft content, including digital and offline materials, which is included in the cost of the service.)

The truth is not every institution that targets Viet Nam as a priority country will be successful but we can help ensure that you are using your time and resources as wisely as possible in order to give you the best chance to succeed. 

There are approximately 200,000 young Vietnamese studying in around 50 countries.  About 147,000 are in the top five (5) countries alone, including – in descending order – Japan, the USA, Australia, China, and the UK.  This means that Viet Nam will continue to be a dynamic and promising recruitment market for an increasingly diverse array of host countries. 

 

Dr. Mark Ashwill to Lead 3rd Annual Riding the Wave Viet Nam Recruitment Seminar at NAFSA 2018

Here’s an announcement about what has become an annual event at the NAFSA annual conference.


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If you dislike change, you’re going to dislike irrelevance even more. —Eric Shinseki

Capstone Vietnam is pleased to announce that Mark Ashwill, Managing Director and Co-Founder, will speak at an unofficial, pre-conference Viet Nam student recruitment seminar to be held on Monday, May 28, 2018 at a center in downtown Philadelphia operated by the Drexel University English Language Center. (The address will be sent to confirmed registrants.)

maa forbesDr. Ashwill is an international educator who has lived and worked in Viet Nam for over 12 years. Before becoming managing director of Capstone Vietnam, a full-service educational consulting company with offices in Hanoi and Ho Chi Minh City (HCMC), he served as country director of the Institute of International Education (IIE)-Vietnam from 2005-09. Dr. Ashwill was the first US American to be awarded a Fulbright Senior Specialists grant in 2003. He is the author of the widely cited Vietnam Today – A Guide to a Nation at a Crossroads, published in 2004 by Intercultural Press, Inc. (now Nicholas Brealey).

A Hobsons consultant’s report noted that “The work of Dr. Mark Ashwill, formerly of IIE, and the former US Ambassador, Michael Michalak, helped to promote the United States as a destination for Vietnamese students, and strengthened the ties between the Vietnamese Ministry of Education and Training (MoET) and US universities.” Jeff Browne wrote on his Vietnomics blog that “Much of the credit for the strengthening US-Viet Nam higher education link goes to Hanoi-based educator, Mark Ashwill, director of Capstone Vietnam and key advisor to student-run nonprofit VietAbroader, both of which help Vietnamese students navigate the American education culture.”

For more information about Dr. Ashwill’s background, please follow these links to a biographical sketch and a summer 2017 interview entitled Capstone Vietnam: Why This Education Entrepreneur Is Excited About Vietnam’s Future.

The Riding the Wave Viet Nam Recruitment Seminar will consist of a comprehensive overview of current market conditions, recruitment tools and techniques, and different types of recruitment strategies. The title notwithstanding, these are challenging times for international student recruitment, including in Viet Nam, with a rapidly changing market and more competition than ever. While more Vietnamese students are opting to study overseas, with the US being one of the most popular destinations, there is a perfect storm brewing that will hinder recruitment prospects, for some institutions and in some countries more than others, in the medium-term.

Don’t miss this opportunity to hear Dr. Ashwill speak about recruitment in Viet Nam, which ranks 5th among all places of origin in the US, according to the 12/17 SEVIS update.  In addition, there was a 8.62% increase in F-1 issuances in 2017.

The seminar will take place from from 2-4 p.m. on Monday, May 28th in downtown Philadelphia. There will be plenty of time for Q&A during and after the informal discussion. This special event is a productive and enjoyable way to kick off NAFSA 2018!

The Riding the Wave seminar is free of charge and refreshments will be served. Online registration is required.

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A heartfelt thanks to the Drexel English Language Center & Study in the USA for their support and sponsorship!

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R.I.P. Michael Cull: A Life Well-Lived

I received a very sad but not totally unexpected message last night from my friend, Chuck Searcy, informing me and many others that Mike had died at 8:50 EST (8:50 p.m. Viet Nam time) of pancreatic cancer, after slipping into a coma almost four hours earlier.  Here’s what Chuck wrote, which best sums up the kind of person Mike was and what many of us will remember about him:

Mike’s gentle spirit, his kindness that gave way to moments of indignation and anger when he saw injustices, and his good humor and contagious laugh will comfort us as warm memories of a good friend, a Vietnam veteran who gave much back to Viet Nam over the past two decades.

 

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Mike with a young friend at the Friendship Village in Ha Noi, where he worked as a volunteer for many years helping children and veterans who were dealing with medical and other problems believed to be caused by Agent Orange.

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I remember meeting Mike for the first time on a beautiful sunny day in Nha Trang, where he lived and worked.  I was wearing a New York Yankees cap, not because I’m a fan but because I needed a hat.  A New England guy, Mike was a loyal fan of the Boston Red Sox, archrival and mortal enemy of the Yankees.  His first comment after “Hi, great to meet you!” was about my cap.  I assured him that it was only to protect my follicly-challenged head from the tropical sun, not a display of team loyalty.  🙂

I enjoyed hearing and reading, since most of our contact was via email and Facebook, his comments about important issues of the day and from the past.  One of the things we had in common was our love of and respect for Viet Nam.  Another one was what Chuck referred to as kindness giving way to moments of indignation and anger when we saw injustices.  Mike was a soul mate in that respect.  I will miss his passion and honest feedback.

It seems as if many of my US expat friends, few in number, are veterans of the American War in Viet Nam who have returned to Viet Nam to do penance, so to speak.  I counted Mike among them.  Below is a photo taken by Catherine Karnow at General Võ Nguyên Giáp’s state funeral in October 2013.  From left to right:  Mike Cull, Manus Campbell, MAA, and Chuck Searcy.
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Photo by Catherine Karnow
Here is a story in English and Vietnamese entitled The Long Goodbye written by Manus, who spent nearly two months with Mike and his wife, Lan, from the day he was diagnosed with pancreatic cancer to the moment he passed away.  

I will miss his playfulness, the sparkle in his eye, and his smile.

Don’t say goodbye.  Say see you again, my brother

-Manus Campbell

Life goes on and people like Mike Cull inspire us to be grateful for each and every day and to keep our eyes on the prize of what’s truly important in this exceedingly short journey we call life. 

 

My heartfelt condolences to Lan, Mike’s Vietnamese and US families, and his many friends in Viet Nam, the US, and around the world. 

 

MAA