New Website: Recruit in Viet Nam

Below is an announcement about a new website created by Capstone Vietnam, a full-service educational consulting company of which I’m managing director.

Peace, MAA


Logo Recruit in vietnam final-01This website is intended to serve as a one-stop resource for student recruitment in Viet Nam for colleagues from all over the world.  It was inspired by a session that Dr. Mark Ashwill, Capstone managing director and co-founder, chaired at the NAFSA 2017 annual conference in Los Angeles entitled Keys to Successful Non-Commission-Based Recruitment in Vietnam

A sound institutional recruitment strategy should ideally include tools and techniques that do not involve the use of education agents and commission-based recruitment in cooperation with quality and ethical agents.  The Recruit in Viet Nam website focuses exclusively on the former. 

There are many different ways to recruit both digitally and traditionally.  You have to discover works best for your institution through a process of self-reflection and, sometimes, trial and error.  We are happy to help guide you through this challenging process – at no charge.  (In addition, you will need local feedback on draft content, including digital and offline materials, which is included in the cost of the service.)

The truth is not every institution that targets Viet Nam as a priority country will be successful but we can help ensure that you are using your time and resources as wisely as possible in order to give you the best chance to succeed. 

There are approximately 200,000 young Vietnamese studying in around 50 countries.  About 147,000 are in the top five (5) countries alone, including – in descending order – Japan, the USA, Australia, China, and the UK.  This means that Viet Nam will continue to be a dynamic and promising recruitment market for an increasingly diverse array of host countries. 

 

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Dr. Mark Ashwill to Lead 3rd Annual Riding the Wave Viet Nam Recruitment Seminar at NAFSA 2018

Here’s an announcement about what has become an annual event at the NAFSA annual conference.


riding the wave 2018

If you dislike change, you’re going to dislike irrelevance even more. —Eric Shinseki

Capstone Vietnam is pleased to announce that Mark Ashwill, Managing Director and Co-Founder, will speak at an unofficial, pre-conference Viet Nam student recruitment seminar to be held on Monday, May 28, 2018 at a center in downtown Philadelphia operated by the Drexel University English Language Center. (The address will be sent to confirmed registrants.)

maa forbesDr. Ashwill is an international educator who has lived and worked in Viet Nam for over 12 years. Before becoming managing director of Capstone Vietnam, a full-service educational consulting company with offices in Hanoi and Ho Chi Minh City (HCMC), he served as country director of the Institute of International Education (IIE)-Vietnam from 2005-09. Dr. Ashwill was the first US American to be awarded a Fulbright Senior Specialists grant in 2003. He is the author of the widely cited Vietnam Today – A Guide to a Nation at a Crossroads, published in 2004 by Intercultural Press, Inc. (now Nicholas Brealey).

A Hobsons consultant’s report noted that “The work of Dr. Mark Ashwill, formerly of IIE, and the former US Ambassador, Michael Michalak, helped to promote the United States as a destination for Vietnamese students, and strengthened the ties between the Vietnamese Ministry of Education and Training (MoET) and US universities.” Jeff Browne wrote on his Vietnomics blog that “Much of the credit for the strengthening US-Viet Nam higher education link goes to Hanoi-based educator, Mark Ashwill, director of Capstone Vietnam and key advisor to student-run nonprofit VietAbroader, both of which help Vietnamese students navigate the American education culture.”

For more information about Dr. Ashwill’s background, please follow these links to a biographical sketch and a summer 2017 interview entitled Capstone Vietnam: Why This Education Entrepreneur Is Excited About Vietnam’s Future.

The Riding the Wave Viet Nam Recruitment Seminar will consist of a comprehensive overview of current market conditions, recruitment tools and techniques, and different types of recruitment strategies. The title notwithstanding, these are challenging times for international student recruitment, including in Viet Nam, with a rapidly changing market and more competition than ever. While more Vietnamese students are opting to study overseas, with the US being one of the most popular destinations, there is a perfect storm brewing that will hinder recruitment prospects, for some institutions and in some countries more than others, in the medium-term.

Don’t miss this opportunity to hear Dr. Ashwill speak about recruitment in Viet Nam, which ranks 5th among all places of origin in the US, according to the 12/17 SEVIS update.  In addition, there was a 8.62% increase in F-1 issuances in 2017.

The seminar will take place from from 2-4 p.m. on Monday, May 28th in downtown Philadelphia. There will be plenty of time for Q&A during and after the informal discussion. This special event is a productive and enjoyable way to kick off NAFSA 2018!

The Riding the Wave seminar is free of charge and refreshments will be served. Online registration is required.

online reg riding wave

A heartfelt thanks to the Drexel English Language Center & Study in the USA for their support and sponsorship!

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study in the usa

R.I.P. Michael Cull: A Life Well-Lived

I received a very sad but not totally unexpected message last night from my friend, Chuck Searcy, informing me and many others that Mike had died at 8:50 EST (8:50 p.m. Viet Nam time) of pancreatic cancer, after slipping into a coma almost four hours earlier.  Here’s what Chuck wrote, which best sums up the kind of person Mike was and what many of us will remember about him:

Mike’s gentle spirit, his kindness that gave way to moments of indignation and anger when he saw injustices, and his good humor and contagious laugh will comfort us as warm memories of a good friend, a Vietnam veteran who gave much back to Viet Nam over the past two decades.

 

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Mike with a young friend at the Friendship Village in Ha Noi, where he worked as a volunteer for many years helping children and veterans who were dealing with medical and other problems believed to be caused by Agent Orange.

maa FB pic

I remember meeting Mike for the first time on a beautiful sunny day in Nha Trang, where he lived and worked.  I was wearing a New York Yankees cap, not because I’m a fan but because I needed a hat.  A New England guy, Mike was a loyal fan of the Boston Red Sox, archrival and mortal enemy of the Yankees.  His first comment after “Hi, great to meet you!” was about my cap.  I assured him that it was only to protect my follicly-challenged head from the tropical sun, not a display of team loyalty.  🙂

I enjoyed hearing and reading, since most of our contact was via email and Facebook, his comments about important issues of the day and from the past.  One of the things we had in common was our love of and respect for Viet Nam.  Another one was what Chuck referred to as kindness giving way to moments of indignation and anger when we saw injustices.  Mike was a soul mate in that respect.  I will miss his passion and honest feedback.

It seems as if many of my US expat friends, few in number, are veterans of the American War in Viet Nam who have returned to Viet Nam to do penance, so to speak.  I counted Mike among them.  Below is a photo taken by Catherine Karnow at General Võ Nguyên Giáp’s state funeral in October 2013.  From left to right:  Mike Cull, Manus Campbell, MAA, and Chuck Searcy.
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Photo by Catherine Karnow
Here is a story in English and Vietnamese entitled The Long Goodbye written by Manus, who spent nearly two months with Mike and his wife, Lan, from the day he was diagnosed with pancreatic cancer to the moment he passed away.  

I will miss his playfulness, the sparkle in his eye, and his smile.

Don’t say goodbye.  Say see you again, my brother

-Manus Campbell

Life goes on and people like Mike Cull inspire us to be grateful for each and every day and to keep our eyes on the prize of what’s truly important in this exceedingly short journey we call life. 

 

My heartfelt condolences to Lan, Mike’s Vietnamese and US families, and his many friends in Viet Nam, the US, and around the world. 

 

MAA

Season’s Greetings from Viet Nam!

2017 holiday message

After yet another year of Information, Insights & (Occasionally) Intrigue, I would like to take a moment to wish you, dear reader, and your family a peaceful holiday season full of joy and cheer, and a Happy, Healthy, & Fulfilling Solar New Year! 

giang sinh 2017

While we may have different backgrounds and work in different fields and sectors, we are united by our interest in Viet Nam and our hope for its continued progress on the path to sustainable development.  

MAA

 

Fall 2017 EducationUSA Community College Fairs

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This fall, EducationUSA, i.e., US Mission-Viet Nam through its Embassy in Hanoi and Consulate in HCMC, is organizing a community college fair series in three cities in southern and central Viet Nam.  According to the official description,

The series will offer opportunities to meet students in three major cities where demand for this sector of U.S. higher education is growing. Vietnam is now the 2nd leading country of origin for students at community colleges in the United States and the 6th leading country of origin for international students overall. Registration is open now to all accredited U.S. community colleges.

(As of June 2017, Viet Nam ranks 5th among all sending countries, having displaced Canada in March.  Read this 25 June 2017 VNExpress International article and this 7 July 2017 University World News article for up-to-date information.)

The cities and dates are as follows:

  • HCMC on 3 October
  • Can Tho on 4 October
  • Hue on 6 October

While it has been decreasing in recent years, demand for community colleges (CC) as a pathway to four-year institutions and a Bachelor’s degree remains strong among Vietnamese parents and students, especially in these regions of the country.  According to the latest (June 2017) SEVIS by the Numbers update, 30% of all Vietnamese students in the US are enrolled in a CC while 29.7% are studying at a four-year college or university.  (In 2009/10, 90% of all Vietnamese undergrads started out at a CC.)

may 2017 ed level breakdown VN
June 2017 SEVIS by the Numbers Update

Clearly, the most promising location among the three is HCMC, which is where the majority of CC students are coming from.  There are far fewer students coming from the other two cities because of less ability to pay and a higher visa denial rate.  This fair series is an example of a probable mismatch between US State Department and US community college goals.  The former are focused on outreach as a manifestation of the exercise of soft power while the latter are here to recruit students for their institutions.

MAA 

 

 

New Rector of the VNU-Hanoi University of Education

VNU - Cong bo hieu truong Truong DH Giao duc (11)
Prof. Thanh with Prof. Nguyễn Kim Sơn, President of Vietnam National University-Hanoi (Photo courtesy of VNU-Hanoi)

Congratulations to Professor Nguyễn Quý Thanh on his appointment as rector of the VNU-Hanoi University of Education, one of Viet Nam’s most important institutions of higher education.  It was my pleasure and honor to be a guest at this ceremony last week.  Dr. Thanh, who previously served as director of the VNU Institute for Quality Assurance (INFEQA) in Hanoi, is an excellent choice, in my opinion.

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Photo courtesy of VNU-Hanoi

MAA