Fall 2017 EducationUSA Community College Fairs

EdUSA CC fair 2017.png

This fall, EducationUSA, i.e., US Mission-Viet Nam through its Embassy in Hanoi and Consulate in HCMC, is organizing a community college fair series in three cities in southern and central Viet Nam.  According to the official description,

The series will offer opportunities to meet students in three major cities where demand for this sector of U.S. higher education is growing. Vietnam is now the 2nd leading country of origin for students at community colleges in the United States and the 6th leading country of origin for international students overall. Registration is open now to all accredited U.S. community colleges.

(As of June 2017, Viet Nam ranks 5th among all sending countries, having displaced Canada in March.  Read this 25 June 2017 VNExpress International article and this 7 July 2017 University World News article for up-to-date information.)

The cities and dates are as follows:

  • HCMC on 3 October
  • Can Tho on 4 October
  • Hue on 6 October

While it has been decreasing in recent years, demand for community colleges (CC) as a pathway to four-year institutions and a Bachelor’s degree remains strong among Vietnamese parents and students, especially in these regions of the country.  According to the latest (June 2017) SEVIS by the Numbers update, 30% of all Vietnamese students in the US are enrolled in a CC while 29.7% are studying at a four-year college or university.  (In 2009/10, 90% of all Vietnamese undergrads started out at a CC.)

may 2017 ed level breakdown VN
June 2017 SEVIS by the Numbers Update

Clearly, the most promising location among the three is HCMC, which is where the majority of CC students are coming from.  There are far fewer students coming from the other two cities because of less ability to pay and a higher visa denial rate.  This fair series is an example of a probable mismatch between US State Department and US community college goals.  The former are focused on outreach as a manifestation of the exercise of soft power while the latter are here to recruit students for their institutions.

MAA 

 

 

Trump is not deterring Vietnamese from studying in US

Here are the introduction and conclusion to my latest (7.7.17) University World News article about the possible impact of political changes in the US, in particular, on young Vietnamese studying overseas.  It includes links to recent articles.  If these excerpts whet your appetite for more, follow this link to read the article in its entirety. 

MAA

INTRODUCTION

photo_4856Vietnam remains a hot country for United States colleges, universities, boarding and day schools interested in international student recruitment. Just as its economy has managed to weather the global storm of the past few years, Vietnamese young people continue to study abroad in large numbers, undeterred by Brexit, the 2016 US presidential election and other cataclysmic, potentially game-changing socio-political events.

In fact, the US is the world’s second-leading host of Vietnamese students – after Japan – with over 30,000 at all levels, mainly in higher education, according to the latest (June 2017) SEVIS by the Numbers quarterly update. However, Japan and the US are an apples and oranges comparison since the latter offers mostly short-term, vocational programmes.

Vietnam displaced Canada as the fifth-leading sending country to the US in March 2017, a position it continues to hold in the latest update.

CONCLUDING THOUGHTS

Vietnam is defying the odds, as it has in so many respects in the recent past and throughout its long, tumultuous and inspirational history.

The articles above show why US institutions should make Vietnam a priority country for international student recruitment and why they should develop or fine-tune an ethical recruitment strategy in what has become a fiercely competitive market, not only among US institutions but with those coming from countries that have recently discovered Vietnam as a potentially promising recruitment market.

While the recruiting wave will eventually break because of demographic and development-related factors, such as aging of the population and an improvement in the quality of the domestic higher education system for example, demand for overseas study will continue to gain momentum for now, barring unforeseen political and economic factors.

Myanmar: a new frontier for international student recruitment

Since political and economic liberalization, the advent of a multiparty democratic system, and the lifting of economic sanctions, the country has been opening up to the world in grand fashion.

Flag_of_Myanmar_svgThe above quote is from a 7.7.17 PIE News blog post that I co-authored with Deepak Neopane, the founder of City College Yangon and managing director of Academics International, an educational consulting company based in Yangon.

Follow this link to read the post in its entirety.

MAA

NAFSA 2017: Riding the Wave

group pic2
With my co-presenters, Diana Sampson and Stephanie Sieggreen (to my right), after our general session.

It was another rewarding and enjoyable NAFSA annual conference with nearly 10,000 attendees.  My week was filled with meetings with colleagues from the US and many other countries that have targeted Viet Nam as a priority country.  While most are interested in recruiting (more) Vietnamese students, some have other project ideas.  

Riding the Wave

I kicked off conference week with a Viet Nam student recruitment seminar entitled Riding the Wave.  I first organized this free, unofficial, pre-conference seminar last year in Denver because there were no Viet Nam-related workshops or general sessions offered. 

The title is reference to current societal and market conditions, i.e., the interest in overseas study among Vietnamese parents and students that is the result of several factors, including the young median age of the population (30.1), rapid economic development and the concomitant growing ability to pay, and the substandard quality of much of the domestic higher education system, among other reasons. 

The wave will break at some point due to demographic factors, improvements in the quality of Vietnamese higher education, and trends that are difficult to predict for those of us who don’t have a crystal ball.  

I was joined by Phúc (Théodore) Phan, Co-Founder and Instructional Designer, College Scout (CS), who talked about the exciting and cutting-edge work that CS, a Hanoi-based ed-tech startup, is doing to help prepare students for success. 

Keys to Successful Non-Commission-Based Recruitment in Vietnam

room 502AI wrapped up a very busy week by chairing a general session about how to recruit students in Viet Nam without using an education agent.  (Ideally, institutions do both in highly competitive markets like Viet Nam.) 

This session was well-attended in spite of the fact that it was scheduled in the last time slot on the final day of the conference.  Many more would have attended had they not been on their way home.  My only wish is that we had had more time. 

NOTE:  If you’re interested in obtaining a PDF copy of our presentation, you can download it from the conference site or app until mid-August (must be logged in), or contact me.

app session overviewFinally, thanks to my distinguished colleagues, Diana Sampson (Shoreline Community College, WA) and Stephanie Sieggreen (Western Kentucky University) for their outstanding contributions.  It was a pleasure and an honor to work with both of them. 

MAA

In Viet Nam, Good Parenting Equals A Straight-A Kid, Plus an American Degree

Call it love, ambition or obsession, but the only thing most Vietnamese care about is a well-educated child.

good parenting
Photo by Thanh Nguyen, VNExpress International

It’s probably a bit of each.  Parents generally want the best for their children and overseas study, especially in the US, which is the world’s second leading host of Vietnamese students, is seen as one means to that end. 

Of course, there are other stories waiting to be told, for example, about growing numbers of young Vietnamese returning home after studying and, in many cases, working overseas. Many of them are making significant contributions in their fields, sectors, and to Vietnamese society.  There are also the many contributions and accomplishments of those who either choose not, or cannot afford, to study overseas, i.e., the vast majority of Vietnamese.

Follow this link to read the entire 25 June VNExpress International article

 

MAA

Viet Nam Enrollment Up 6%, According to SEVIS Biannual Report

actve f m students1000w_q95

For some reason, the Student and Exchange Visitor Program (SEVP), part of U.S. Immigration and Customs Enforcement’s (ICE) Homeland Security Investigations (HSI), decided to issue an update on international student enrollment as of May 2017.  There are currently 1.18 million international students with F (academic) or M (vocational) status studying at 8,774 schools in the US, according to the latest SEVIS by the Numbers update (PDF), of whom 77% are from Asia. 

Based on data extracted from SEVIS May 5, the international student population increased 2% compared to May 2016, with 76% of students enrolled in higher education programs of study.  Based on past increases, or taking a glass is half-empty look at that increase, it’s very modest at best, and a harbinger of a downward trend at worst. 

[In my opinion, May is not the best time to be analyzing and comparing international enrollment figures in the US because it’s the end of the academic year.  Why not wait until October, after the beginning of the new academic year?]

China and India continue to send the largest number of students to the US with 362,368 students and 206,698 students, respectively.  Saudi Arabia experienced the largest decline at -19% and Nepal the most sizable increase at +18%.

There are some bright spots, however, including one related to Vietnamese enrollment.  Viet Nam was one of a handful of sending countries with a notable increase of 6% from May 2016 to May 2017.  India was in the same range with a 7% increase. 

Fields of Study

There are no surprises here.  Business, including management, marketing and related support services, are the most popular fields of study, followed by engineering, computer science, remedial education and liberal arts.  43% of international students enroll in science, technology, engineering and mathematics (STEM) programs of study. DHS classifies

Regional Trends

by region1000w_q95

This biannual report includes a new section on regional data trends.  Below are some excerpts from the SEVIS update:

Northeast:  The international student population in the Northeast increased 4% when compared to May 2016, marking the highest proportional growth of the four US regions. Rhode Island was the only state in the region to experience a dip in the number of international students compared to the previous year, while New York and Massachusetts added the largest number of international students during that same period, 4,490 students and 2,770 students, respectively. New Jersey saw an increase of 10% in international students pursuing bachelor’s degrees.

South:  In the South, the international student population grew 3% since May 2016. Florida, Georgia and Texas all saw significant increases in the number of international students studying in those states.  While Louisiana, Tennessee and Oklahoma saw decreases in the number of international students studying there.

Arkansas, Kentucky and Maryland all saw major growth in international students taking part in their higher education system. Maryland saw a 10% increase in the number of students earning a bachelor’s degree. However, the southern region saw the largest growth at the graduate degree level. The number of international students pursuing master’s degrees increased 25% in Arkansas and 35% in Kentucky.

Midwest:  The Midwest saw minimal growth of 1%. Illinois added 1,331 students to its international student population, marking the largest increase in the region, while Nebraska experienced the largest proportional growth of 7%. Missouri experienced the largest decrease in international students, both in terms of student numbers and proportional decline, 763 students and 3%, respectively.

West:  In the western part of the US, international student enrollment stayed relatively static in California, other than an 8% increase in the number of students earning bachelor’s degrees. Idaho saw a 14% drop in the total number of international students studying in the state, with a 16% decrease in the number of students earning a bachelor’s degree. Nevada’s international student population grew by 5%, marking the largest proportional growth in the region.

The top 10 host states for Vietnamese students are as follows: 

  1. California
  2. Texas
  3. Washington
  4. Massachusetts
  5. New York
  6. Florida
  7. Pennsylvania
  8. Illinois
  9. Virginia
  10. Georgia

The top three states enroll 46% of all Vietnamese students, while the top 10 enroll nearly 72% of the total.  Consistent with the regional trends reported above, Florida surpassed Pennsylvania and Georgia displaced Minnesota from November 2016.  

Stay tuned for the next, and much more interesting, update on the number of international students in the US, including from Viet Nam! 

MAA

BREXIT & US Election: No Major Short-Term Effects on VN Student Interest

hcmoblogo-newThis is the latest in a series of Diversification Market Reports produced by Hotcourses, the UK’s leading course search company with more than 6,000 course providers.  (Hotcourses was recently acquired by IDP.)

Below are an overview, executive summary, and list of the key takeaways, the most important of which is this:  BREXIT and the US election have not had any major short-term effects on Vietnamese students interest in the two countries.  The results of this survey were presented at the NAFSA 2017 annual conference in Los Angeles.

hotcourses vn trump

This report captures an overview of demand from students in Vietnam, and an
examination of the destinations they are headed to, the programs they are studying,
level of study and other trends and insights. The data in this report is informed by the
Hotcourses Insights Tool which tracks searches across the global Hotcourses websites,
to which there were over 32 million visitors in the past 12 months. 

The data for this report is drawn from the time period January 1, 2016 – December 31, 2016.  The data was drawn from a sampling of 1,034,085 Vietnamese students researching 11 prospective destination markets over a 12 month period: Australia, Canada, Hong Kong, Ireland, Malaysia, Netherlands, New Zealand, Singapore,
Sweden, United Kingdom, and United States. 

Executive summary

  • Vietnam is a crucial market to engage with for universities looking to diversify
    their recruitment – particularly beyond China and India – gaining increasing
    international attention.
  • Ho Chi Minh and Hanoi are the two Vietnamese cities where the most searches for
    overseas study were performed.
  • Vietnamese students’ top destination countries of interest were the United States
    and Australia, with 33% of Vietnamese researching universities in the United States
    and 27% in Australia.
  • Business and management is the most popular program of interest among
    Vietnamese students for both undergraduate and graduate degree levels.

Key Takeaways

  • BREXIT and the US election have not had any major short-term effects on
    Vietnamese students interest in the two countries.
  • Ho Chi Minh and Hanoi are the two most important cities to travel to on
    international recruitment tours to Vietnam.
  • Business and Management is the top program of interest for both undergraduate
    and graduate level Vietnamese students.
  • Graduate programs in the UK are of high interest to Vietnamese students,
    particularly business and management.
  • USA’s Health and Medicine programs, especially those focused on
    pharmacology and psychology, are of high interest within the Vietnamese
    market.
  • Vietnam is a prime diversification market for Canada, as Vietnamese student
    interest there has been growing exponentially over the past year.
  • While interest in Australia as a destination market appears to be on a decline, it
    is still the second most popular destination market for Vietnamese students and
    has potential to rebound in the first half of 2017.

There is one caveat to all of the above:  The results are as of the end of 2016.  A lot of water has flowed under the political bridge in the past seven (7) months in both the US and the UK.  

MAA