The Importance of Quality Digital Marketing Content: Some Negative Role Models

I have the opportunity to look at a lot of digital marketing produced by educational institutions and am sorry to say that most of it is of subpar quality.  Sometimes, I'll even take a screenshot of an unimpressive example and send it to the colleague from the offending institution with a diplomatic suggestion or two … Continue reading The Importance of Quality Digital Marketing Content: Some Negative Role Models

The Art & Science of Creating Good Videos

Vietnamese get most of their information from online sources, including social media, primarily Facebook.  They also watch a lot of video, 2 hours, 43 minutes a day, to be precise, according to the results of the annual We Are Social and Hootsuite update.  As a result, YouTube ranks 4th among all websites in Viet Nam, … Continue reading The Art & Science of Creating Good Videos

How the Vietnamese Use the Internet, Including Social Media

Since most young Vietnamese, including those planning to study overseas, are online, one question to ask yourself is: how big is your digital footprint in Viet Nam? Here is my latest PIE News blog post.  It's about an important topic that I discussed during my E20 webinar last week and in my recent StudyUSA Higher … Continue reading How the Vietnamese Use the Internet, Including Social Media

Vietnam climbs to seventh worldwide for number of Facebook users: report

This is the latest top 10 ranking for Viet Nam and it's extraordinary like the country itself, in many respects.  It was not that many years ago when Vietnamese Facebook accounts numbered in the hundreds of thousands.  What is especially striking is the 40% increase in only six months.  In a population of about 96 … Continue reading Vietnam climbs to seventh worldwide for number of Facebook users: report