Happy 10th Anniversary, IEVN!

Happy Anniversary with WordPress.com!
You registered on WordPress.com 10 years ago.
Thanks for flying with us. Keep up the good blogging.

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Wishing An International Educator in Viet Nam a Happy 10th!  2009 to 2019 is a lot of Information, Insights & (Occasionally) Intrigue.  Here’s to another decade of more of the same!  

10-year-logoNot surprisingly, the creation of this blog coincides with the founding of Capstone Vietnam, give or take a couple of months.  

Shalom (שלום), MAA

Happy 10th Birthday, Capstone Vietnam!

Độc lập – Tự do – Hạnh phúc (Independence – Freedom – Happiness)

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10 years ago this week Capstone Vietnam, now one of Viet Nam’s premier full-service educational consulting companies, was established in Hanoi. That was a time when our vision, mission and values were still taking shape and the groundwork being laid for our future work.  Since 2012, we have had an office in Ho Chi Minh City (HCMC) and a nationwide presence through various events and activities, both on- and offline.

recruit in vnWhile our official slogan is Reaching New Heights, which is related to our company name, Capstone, meaning a “high point” or “crowning achievement,” we are also inspired by this unattributed saying, Success Without Integrity is Failure. This sentiment will continue to guide Capstone’s work for the next 10 years.

10 year logoWe’re grateful to the many clients, both individual and institutional, and our partners, who have placed their trust in us, as well as staff who have contributed to the success of Capstone Vietnam, over the past decade.

Interestingly, but perhaps not surprisingly, our development and growth have paralleled that of Viet Nam, in some respects.  I included Viet Nam’s national motto above because it also applies to private sector companies that are given sufficient leeway and flexibility to carve out a niche in the market, make contributions, and do what they do best. 

One testament to our Capstone’s success is that other companies have copied our business model in the spirit of imitation as the sincerest form of flattery.  On the dark side, this copy and paste mentality also reflects a decided lack of creativity and intelligence among some in this and other industries.  As you know, this tendency is not unique to Viet Nam.  

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Capstone student volunteers promoting our fall StudyUSA & Canada Higher Education Fairs – with smiles on their faces!

If the spirit moves you, raise your glass, alcoholic beverage or not, and make a toast to independence, freedom, and happiness in the field of international education in the private sector.  Chúc mừng sinh nhật lần thứ 10, Capstone Việt Nam!

Shalom (שלום), MAA

Mark Ashwill to Lead 4th Annual Viet Nam Recruitment Seminar at NAFSA 2019

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Capstone Vietnam is pleased to announce that Dr. Mark Ashwill, managing director and co-founder, will speak at an unofficial, pre-conference Viet Nam student recruitment seminar to be held on Monday, May 27, 2019 in Washington, D.C.   

The Viet Nam Recruitment Seminar consists of a comprehensive overview of current market conditions, recruitment tools and techniques, and different types of recruitment strategies, plus plenty of time for Q&A.  These are challenging times for international student recruitment, including in Viet Nam, with a rapidly changing market and more competition than ever. While more Vietnamese students are opting to study overseas, a perfect storm has been brewing for some host countries, combined with a growing list of positives and pull factors for others.

There are at least 200,000 young Vietnamese studying overseas in 50 or so countries and territories. Here are the top five (5) host countries, which play host to 87% of them (173,627).  

1. Japan (72,354, 2018);
2. USA (29,788, 8-18)
3. South Korea (27,061, 4-18)
4. Australia (24,094, 11-18) ; and
5. Canada (20,330, 12-18)

Don’t miss this opportunity to hear Dr. Ashwill, who has lived in Viet Nam since 2005, talk about recruitment in this strategically important country.  The seminar will take place from 1-3 p.m. on Monday, May 27th in Washington, D.C.  It is open to any education colleague who recruits in Viet Nam.  (US higher education colleagues must represent regionally accredited institutions.)  

There will be plenty of time for Q&A during and after the informal discussion. This special event promises to be a productive and enjoyable way to kick off NAFSA 2019! 

The seminar is free of charge and refreshments will be served.  Online registration is required.  The exact location will be sent to all confirmed participants.  

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A heartfelt thanks to Study in the USA for its sponsorship!image001

New Website: Recruit in Viet Nam

Below is an announcement about a new website created by Capstone Vietnam, a full-service educational consulting company of which I’m managing director.

Peace, MAA


Logo Recruit in vietnam final-01This website is intended to serve as a one-stop resource for student recruitment in Viet Nam for colleagues from all over the world.  It was inspired by a session that Dr. Mark Ashwill, Capstone managing director and co-founder, chaired at the NAFSA 2017 annual conference in Los Angeles entitled Keys to Successful Non-Commission-Based Recruitment in Vietnam

A sound institutional recruitment strategy should ideally include tools and techniques that do not involve the use of education agents and commission-based recruitment in cooperation with quality and ethical agents.  The Recruit in Viet Nam website focuses exclusively on the former. 

There are many different ways to recruit both digitally and traditionally.  You have to discover works best for your institution through a process of self-reflection and, sometimes, trial and error.  We are happy to help guide you through this challenging process – at no charge.  (In addition, you will need local feedback on draft content, including digital and offline materials, which is included in the cost of the service.)

The truth is not every institution that targets Viet Nam as a priority country will be successful but we can help ensure that you are using your time and resources as wisely as possible in order to give you the best chance to succeed. 

There are approximately 200,000 young Vietnamese studying in around 50 countries.  About 147,000 are in the top five (5) countries alone, including – in descending order – Japan, the USA, Australia, China, and the UK.  This means that Viet Nam will continue to be a dynamic and promising recruitment market for an increasingly diverse array of host countries.