11 years ago today was the start of something special. Here are links to my 11th anniversary messages in English and Vietnamese. Capstone After 11 Years: Still Reaching New Heights! Capstone sau 11 năm thành lập: Chúng tôi vẫn tiếp tục cùng nhau vươn tới những tầm cao mới! Shalom (שלום), MAA (Managing Director & Co-Founder, … Continue reading Happy 11th Anniversary, Capstone Vietnam!
In a widely read and shared 14 March 2020 article in University World News article entitled Vietnam: An outlier in the coronavirus epidemic and HE?, I noted that this an especially good time to make lemonade out of lemons by building or expanding institutions' online presence in Viet Nam through digital marketing. I wrote a follow-up … Continue reading New Digital Marketing Packages for Educational Institutions: Something for Everyone
And now a word from your sponsor... I'm pleased to announce Capstone Online!, a series of fee-based & free digital events that create meaningful opportunities for foreign colleagues to connect with Vietnamese students and parents, and receive live updates. Follow this link or click on the above image for more information and online registration. Shalom … Continue reading Capstone Online! New Digital Events for International Colleagues
Photo: iStock (MAA: Note that "South China Sea" is known as the "East Sea" in Viet Nam, for obvious geopolitical reasons.) Here's my latest essay for University World News about COVID-19 and how Viet Nam has dealt with it so far. This is a classic example of "breaking news", which means that writing about it … Continue reading Vietnam: An outlier in the coronavirus epidemic and HE?
UPDATE: The NAFSA 2020 annual conference was canceled, for obvious reasons. Capstone Vietnam is pleased to announce that Dr. Mark Ashwill, managing director and co-founder, will speak at an unofficial, pre-conference Viet Nam student recruitment seminar to be held on Tuesday, May 26, 2020 in St. Louis, MO. (NOTE: This assumes, of course, that the conference … Continue reading Mark Ashwill to Lead 5th Annual Viet Nam Recruitment Seminar at NAFSA 2020
And now a word from our sponsor... 🙂 I'm pleased to announce Capstone's spring 2020 StudyUSA & Canada Higher Education Fairs, which will take place from 21 February to 1 March in Hanoi, Haiphong, Danang, Nha Trang, and Ho Chi Minh City (HCMC). Please click on the ad on the left or the poster below for … Continue reading Announcing Capstone’s Spring 2020 StudyUSA & Canada Higher Education Fairs
Here is my latest essay for University World News. If you like the teaser below, follow this link to read the article in its entirety. This is a follow-up to an April 2018 article I wrote entitled Vietnamese students look at the US and head north (editor's title). I placed a gentleman's bet with myself that … Continue reading “The shift of Vietnamese students to Canada marches on”
EducationUSA fairs in Viet Nam and other countries can be a cost-effective way to recruit students. The location of the fairs and the network of the local EducationUSA office that organizes the events determine who comes, more or less. As I've written before, sometimes the goals of the US State Department and recruiters diverge. For … Continue reading EducationUSA Fairs: The Importance of In Country Follow-Up
Vietnamese get most of their information from online sources, including social media, primarily Facebook. They also watch a lot of video, 2 hours, 43 minutes a day, to be precise, according to the results of the annual We Are Social and Hootsuite update. As a result, YouTube ranks 4th among all websites in Viet Nam, … Continue reading The Art & Science of Creating Good Videos
Here's an announcement about what has become an annual event at the NAFSA annual conference. If you dislike change, you're going to dislike irrelevance even more. ---Eric Shinseki Capstone Vietnam is pleased to announce that Mark Ashwill, Managing Director and Co-Founder, will speak at an unofficial, pre-conference Viet Nam student recruitment seminar to be held … Continue reading Dr. Mark Ashwill to Lead 3rd Annual Riding the Wave Viet Nam Recruitment Seminar at NAFSA 2018