The Importance of Quality Digital Marketing Content: Some Negative Role Models

I have the opportunity to look at a lot of digital marketing produced by educational institutions and am sorry to say that most of it is of subpar quality.  Sometimes, I'll even take a screenshot of an unimpressive example and send it to the colleague from the offending institution with a diplomatic suggestion or two … Continue reading The Importance of Quality Digital Marketing Content: Some Negative Role Models

Genzilla – They’re Coming – Get Ready!

The times they are a-changin' in the world of marketing.  You've heard a lot about Millenials (Generation Y), those born between 1976 and 1994.   The focus is beginning to shift to Generation Z, those born in 1995 or later.   According to a new report from market research company Epinion and OMD that looks at … Continue reading Genzilla – They’re Coming – Get Ready!