In a widely read and shared 14 March 2020 article in University World News article entitled Vietnam: An outlier in the coronavirus epidemic and HE?, I noted that this an especially good time to make lemonade out of lemons by building or expanding institutions' online presence in Viet Nam through digital marketing. I wrote a follow-up … Continue reading New Digital Marketing Packages for Educational Institutions: Something for Everyone
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The Importance of Quality Digital Marketing Content: Some Negative Role Models
I have the opportunity to look at a lot of digital marketing produced by educational institutions and am sorry to say that most of it is of subpar quality. Sometimes, I'll even take a screenshot of an unimpressive example and send it to the colleague from the offending institution with a diplomatic suggestion or two … Continue reading The Importance of Quality Digital Marketing Content: Some Negative Role Models
Genzilla – They’re Coming – Get Ready!
The times they are a-changin' in the world of marketing. You've heard a lot about Millenials (Generation Y), those born between 1976 and 1994. The focus is beginning to shift to Generation Z, those born in 1995 or later. According to a new report from market research company Epinion and OMD that looks at … Continue reading Genzilla – They’re Coming – Get Ready!
An International Educator in Viet Nam 
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