generation z

The Kids Aren’t Alright aka “The Coddling of the American Mind” Comes to Vietnam

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Image courtesy of Stories by Shivangi: Validation vs Coddling – Did you know the difference? Last month, I met with a small group of US students who are in Vietnam as participants in a well-known fall study abroad program that runs from 5 September to 18 December. This is something I used to do every fall … Continue reading The Kids Aren’t Alright aka “The Coddling of the American Mind” Comes to Vietnam

Genzilla – They’re Coming – Get Ready!

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The times they are a-changin' in the world of marketing.  You've heard a lot about Millenials (Generation Y), those born between 1976 and 1994.   The focus is beginning to shift to Generation Z, those born in 1995 or later.   According to a new report from market research company Epinion and OMD that looks at … Continue reading Genzilla – They’re Coming – Get Ready!