West Point in Viet Nam?

I can assure you that whoever created the original marketing and promotion campaign for Vinhomes West Point (2nd image) did not receive an Employee of the Month award.  I noticed this on Facebook and wondered how long it would last.  It was a lame attempt at honor and prestige by association by comparing the United States Military Academy West Point with a real estate project in the southwestern part of Hanoi.  From the horse’s mouth:  west point1vinhomes westpointName of the project get inspired by West Point prep school – the most prestigious Military Academy school of The United States which famous for its high quality learning conditions. High quality living condition is also the thing VinHomes is willing to bring to our customers. Main products of VinHomes West Point project are luxury apartments and Officetels.

I seem to recall a war that was fought on Vietnamese soil, known here as the American War in Viet Nam and in the US as the Vietnam War.  This war, which included West Point graduates among the US Army officers, resulted in the deaths of nearly 4 million Vietnamese and 300,000 Vietnamese MIAs, in addition to war legacies, e.g., Agent Orange, Unxploded Ordnance (UXO), Amerasians, etc.  

west point logoThe mission of West Point (the military academy) is “to educate, train and inspire the Corps of Cadets so that each graduate is a commissioned leader of character committed to the values of Duty, Honor, Country and prepared for a career of professional excellence and service to the nation as an officer in the United States Army.”  That’s a far cry from a real estate project.  West Point in Viet Nam?  Textbook oxymoronic.  Talk about a nasty affiliation!  

Needless to say, a phone call must have been made, or an urgent email sent, and the original marketing campaign mercifully and quickly pulled.   There are some lines that should not be crossed when hawking a product or service.    

Peace, MAA

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VOLUNTEER TEACHERS (or simply “native-speakers” who speak English as their “mother tongue” needed for 3 month renewable contracts along “China Beach” in Tam Ky City

Interesting post by Karl Matsumoto on Dave’s ESL Cafe website.  I’m intrigued by the references to “helping poor people” and teaching them about American culture and helping to “repair the damage the US government did” to these “‘innocent’ and wonderful people called ‘Vietnamese’!” Tam Kỳ is the capital city of Quảng Nam Province in central Vietnam.

volunteer teachers

Study in the USA to Publish Vietnamese Language Magazine

Study in the USA logoStudy in the USA ® has announced that it will publish the first-ever Vietnamese language magazine for distribution in the coming year to students and parents in Vietnam. This special pocket-size edition will feature content especially appealing to Vietnamese students, including information and articles about four-year colleges and universities, community colleges, high school completion programs, the popular 2+2 option, visa issues, intensive English programs and the US education system. It will be distributed free of charge to attendees of IIE US Higher Education Fairs, StudyUSA Higher Education Fairs and Community College Fairs in Vietnam in Fall 2013 and Spring 2014.

This will be the sixth foreign language magazine published by Study in the USA, after Japanese, Chinese, Spanish, Portuguese, and Arabic. Given that parents are the key decision-makers and that very few have a reading knowledge of English, it’s essential this information be made available in the local language.

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Study in the USA was founded in 1978 by Peggy Printz as a response to Asian friends asking how their children should choose and apply to universities in North America. It was the first publication promoting U.S. programs to international students and continues to be the leader in its field. Today, Study in the USA operates with the mission of providing helpful information about U.S. higher education to international students and to connect them with reputable programs. Ten regional magazines, including a boarding schools & summer studies issue, are published by Study in the USA each year for students and their parents. More than 300,000 copies are distributed annually in 123 countries. 

StudyUSA.com, which is an award-winning website, contains profiles of hundreds of quality American programs in fourteen languages. It features in-depth articles and current news stories about international students and the US educational system, including university admissions, scholarships and testing. It also provides online advisors who will answer admissions questions and offer personal assistance with unique situations. A company of principles, Study in the USA only accepts listings from schools, universities, institutions and programs that meet the highest standards of integrity and excellence in education and service to international students. With these practices, Study in the USA has helped millions of students find US programs.

A note to my US higher ed colleagues:  For information about advertising opportunities and a chance to contribute to this new magazine, contact Travis Drageset, Marketing & Social Media, Study in the USA at (206) 622-2075 or marketing@studyusa.com.  StudyUSA is also looking for high-quality student testimonial videos for its website. 

Disclosure: Study in the USA is a client of Capstone Vietnam, of which I’m managing director.