As part of my ongoing ethnographic research, I was intrigued by this commercial on VTV3. There are basically four places where you can buy meat and other products in Viet Nam: 1) an open market; 2) a private supplier; 3) a supermarket; and 4) a convenience store. This was the first time I had seen … Continue reading COVID-19 Pandemic As Advertising Opportunity
A TV commercial for Dutch Lady milk. Truth be told, this put a smile on my face. Art often reflects life and so does advertising, in some cases. How companies choose to sell their services and products says a lot about what they believe will resonate with the public in general and their target clientele … Continue reading Girl POWer in the Viet Nam of 2020
And now a word from our sponsor... 🙂 I'm pleased to announce Capstone's spring 2020 StudyUSA & Canada Higher Education Fairs, which will take place from 21 February to 1 March in Hanoi, Haiphong, Danang, Nha Trang, and Ho Chi Minh City (HCMC). Please click on the ad on the left or the poster below for … Continue reading Announcing Capstone’s Spring 2020 StudyUSA & Canada Higher Education Fairs
I can assure you that whoever created the original marketing and promotion campaign for Vinhomes West Point (2nd image) did not receive an Employee of the Month award. I noticed this on Facebook and wondered how long it would last. It was a lame attempt at honor and prestige by association by comparing the United States … Continue reading West Point in Viet Nam?
Interesting post by Karl Matsumoto on Dave's ESL Cafe website. I'm intrigued by the references to "helping poor people" and teaching them about American culture and helping to "repair the damage the US government did" to these "'innocent' and wonderful people called 'Vietnamese'!" Tam Kỳ is the capital city of Quảng Nam Province in central … Continue reading VOLUNTEER TEACHERS (or simply “native-speakers” who speak English as their “mother tongue” needed for 3 month renewable contracts along “China Beach” in Tam Ky City
Study in the USA ® has announced that it will publish the first-ever Vietnamese language magazine for distribution in the coming year to students and parents in Vietnam. This special pocket-size edition will feature content especially appealing to Vietnamese students, including information and articles about four-year colleges and universities, community colleges, high school completion programs, the … Continue reading Study in the USA to Publish Vietnamese Language Magazine