As part of my ongoing ethnographic research, I was intrigued by this commercial on VTV3. There are basically four places where you can buy meat and other products in Viet Nam: 1) an open market; 2) a private supplier; 3) a supermarket; and 4) a convenience store. This was the first time I had seen an attack on traditional open markets, where Vietnamese have purchased meat and produce for centuries. It’s obvious that the meat producer in question is using the threat of coronavirus as a reason to buy their product rather than from your friendly neighborhood open market.
With widespread fears about food hygiene and rising consumer expectations regarding the same, the timing couldn’t be better. Have a look at some scenes from the commercial.
NOTE: Needless to say, I do not represent either MEATDeli or VinMart. 🙂 This commercial is yet another reason to stop eating meat altogether and become a vegetarian.