This is the latest top 10 ranking for Viet Nam and it’s extraordinary like the country itself, in many respects.  It was not that many years ago when Vietnamese Facebook accounts numbered in the hundreds of thousands.  What is especially striking is the 40% increase in only six months. 

In a population of about 96 million, rounded up, suffice it to say that Facebook is about to plateau, if it hasn’t already.  Yes, Facebook is the #1 website in Viet Nam, according to SimilarWeb and Facebook Messenger is the #1 chat app in a very crowded and competitive marketplace of chat apps.

Viet Nam is one of the reasons why Facebook earned $8.03 billion in revenue and $1.04 actual EPS in the first quarter of this year with nearly 2 billion users.

In its latest quarterly report, Facebook beat analyst expectations on profitability and on revenue for the ninth straight quarter.  Viet Nam is one of the reasons why total revenues were $9.32 billion, a 45% increase over last year’s second quarter.  The greatest contributing factor was mobile advertising.  (For better and for worse, just over 2 billion people, an estimated 27% of the entire human race, are on Facebook.)

If you want to advertise any product or service in Viet Nam, especially for young people but , increasingly, for their parents, too, you have to use Facebook.  This is one reason why Mark Zuckerberg’s net worth, which currently stands at $72.7 billion, making him the planet’s 5th-wealthiest person, will continue to increase.

MAA