Consumer Barometer with Google in Viet Nam


This is a useful resource that reveals the following information, most of it fairly up-to-date, about Vietnamese online habits. The relevant data graphics are displayed after four (4) key questions.

Keep in mind that Viet Nam currently ranks 7th in the world for Facebook users with about 64 million accounts, a 40% increase (!) this year alone. This in a population of about 96 million. (That’s 3% of the global total.) It’s clear that those are not unique accounts and that many people have more than one, which also applies to mobile phones. Ho Chi Minh City ranks among the top 10 cities globally for having the most Facebookers with 14 million users.

How do Vietnamese connect to the Internet?

overview1

Do they use the Internet for personal purposes?

internet use for personal purposes

How often do Vietnamese go online (for personal Internet usage)?

frequency of internet usage

What online activities do they do on their smartphones at least weekly?

weekly smartphone online activities

How digitally savvy are Vietnamese netizens?

digitally savvy

MAA

 

 

 

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