Over Half the World is Online; Viet Nam Among Top 10 for Facebook Use

Essential Insights Into Internet, Social Media, Mobile, and E-Commerce Use Around the World Here's the latest, according to We are Social and Hootsuite.  Of the 7.615 billion human beings on this planet, 4.087 billion are online, which equals a global Internet penetration rate of 54%.  3.297 billion of them are active social media users, which amounts to … Continue reading Over Half the World is Online; Viet Nam Among Top 10 for Facebook Use

Consumer Barometer with Google in Viet Nam

This is a useful resource that reveals the following information, most of it fairly up-to-date, about Vietnamese online habits. The relevant data graphics are displayed after four (4) key questions. Keep in mind that Viet Nam currently ranks 7th in the world for Facebook users with about 64 million accounts, a 40% increase (!) this … Continue reading Consumer Barometer with Google in Viet Nam

Vietnam climbs to seventh worldwide for number of Facebook users: report

This is the latest top 10 ranking for Viet Nam and it's extraordinary like the country itself, in many respects.  It was not that many years ago when Vietnamese Facebook accounts numbered in the hundreds of thousands.  What is especially striking is the 40% increase in only six months.  In a population of about 96 … Continue reading Vietnam climbs to seventh worldwide for number of Facebook users: report

A Day Without Facebook in Viet Nam

Facebook is hot in Viet Nam.  I mean sizzling, ubiquitous, on fire.  Seemingly indispensable.  It connects 35 million people in a population of about 94 million, who check their accounts on a regular basis, mainly from their mobile devices.  Facebook Messenger is the preferred means of online communication among young people.  According to a January … Continue reading A Day Without Facebook in Viet Nam

Facebook Use Plateauing in Vietnam

As with economic growth, Facebook growth has its limits.  After phenomenal increases in recent years, it looks like Facebook (FB) use is beginning to plateau in Vietnam.  In a country with a population of 92 million and an Internet penetration rate of about 40%, it was inevitable that this segment of the social media market … Continue reading Facebook Use Plateauing in Vietnam

Vietnam: Fastest Growing Facebook Market in the World

The number of Facebook (FB) users has doubled over the past year to over 22 million, which amounts to 61% of all netizens in Vietnam.  As one post pointed out, "Global brands are definitely eyeing the Vietnamese Facebook market."  The implications for student recruitment are also obvious.  If you want to reach out to young people, you need … Continue reading Vietnam: Fastest Growing Facebook Market in the World

Facebook Users Reach 15 Million Mark in Vietnam!

Break out the champagne bottles and pop those corks!  As of 11 June 2013, there were 15 million Facebook (FB) users in Vietnam, a penetration rate of 16.39%.  This means that nearly half of all Vietnamese connected to the Internet are "facebooking."  Vietnam ranks 17th in the world in FB use between Spain (16th) and Egypt (18th).  In fact, there are … Continue reading Facebook Users Reach 15 Million Mark in Vietnam!