Essential Insights Into Internet, Social Media, Mobile, and E-Commerce Use Around the World

Here’s the latest, according to We are Social and Hootsuite.  Of the 7.615 billion human beings on this planet, 4.087 billion are online, which equals a global Internet penetration rate of 54%.  3.297 billion of them are active social media users, which amounts to a 43% penetration rate.  (To view all 50 slides from this April 2018 presentation click on the link above or the screenshot.)  

What’s notable for Viet Nam is that it ranks 7th among countries with the largest active Facebook user bases with 58 million, a 16% YOY increase. Ho Chi Minh City (HCMC) ranks 6th (!) with 14 million active users. Finally, related to these two rankings, the Vietnamese language ranks 7th with 61 million users.  Viet Nam’s current population is  96,509,781, based on the latest United Nations estimates, which means a nationwide Internet penetration rate of 63.20%.

For more information about Vietnamese online behavior, check out this 3-18 post I wrote for The PIE News entitled How the Vietnamese Use the Internet, Including Social Media.  

Peace, MAA