Vietnam: Fastest Growing Facebook Market in the World


The number of Facebook (FB) users has doubled over the past year to over 22 million, which amounts to 61% of all netizens in Vietnam.  As one post pointed out, “Global brands are definitely eyeing the Vietnamese Facebook market.”  The implications for student recruitment are also obvious.  If you want to reach out to young people, you need to need to do it online and through social media platforms such as FB, which is now the second most popular website in Vietnam.  It is an essential means of communication not only through Vietnamese language posts, updates and the like but also synchronous communication via chatting.

Age ranges for FB users in Vietnam are as follows, rounded up or down:

  • 13-15:  8%
  • 16-18:  18%
  • 19-24:  39%
  • 25-30:  21%
  • 31-40:  10%
  • Over 40 (old! :-)):    4%

This is what Vietnam’s age distribution looked like in 2013 broken down by gender:

VM_popgraph 2013
Source: CIA World Factbook

With a median age of 28.7 years the youth of the population is exemplified by the fact that 43% of all Vietnamese are between 0-24.  65% of all FB users fall in the 13-24 age range and 86% into the 13-30 range.  See you on Facebook!


P.S.:  As an aside, Vietnam’s gender imbalance problem (crisis?) jumps off of the above population pyramid.  There are more than 1.1 million boys than girls in the 0-14 age group (!).  It is estimated that with a gender ratio at birth of 112.3 boys per 100 girls, between 2.3 and 4.3 million Vietnamese men will be unable to find a partner in 2050.

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