Internet penetration

How the Vietnamese Use the Internet, Including Social Media

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Since most young Vietnamese, including those planning to study overseas, are online, one question to ask yourself is: how big is your digital footprint in Viet Nam? Here is my latest PIE News blog post.  It's about an important topic that I discussed during my E20 webinar last week and in my recent StudyUSA Higher … Continue reading How the Vietnamese Use the Internet, Including Social Media

Consumer Barometer with Google in Viet Nam

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This is a useful resource that reveals the following information, most of it fairly up-to-date, about Vietnamese online habits. The relevant data graphics are displayed after four (4) key questions. Keep in mind that Viet Nam currently ranks 7th in the world for Facebook users with about 64 million accounts, a 40% increase (!) this … Continue reading Consumer Barometer with Google in Viet Nam

Vietnam: Fastest Growing Facebook Market in the World

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The number of Facebook (FB) users has doubled over the past year to over 22 million, which amounts to 61% of all netizens in Vietnam.  As one post pointed out, "Global brands are definitely eyeing the Vietnamese Facebook market."  The implications for student recruitment are also obvious.  If you want to reach out to young people, you need … Continue reading Vietnam: Fastest Growing Facebook Market in the World

My Top 15 Personal Favorites

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Last year, I wrote a total of 84 posts, an average of 7 per month.  Below are some of my favorite posts starting with one from February and ending with one from last month.  Collectively, they cover a lot of ground - from updates and personal stories to commentaries and analyses.     If You’ve Got It, Flaunt … Continue reading My Top 15 Personal Favorites