This website is intended to serve as a one-stop resource for student recruitment in Viet Nam for colleagues from all over the world. It was inspired by a session that Dr. Mark Ashwill, Capstone managing director and co-founder, chaired at the NAFSA 2017 annual conference in Los Angeles entitled Keys to Successful Non-Commission-Based Recruitment in Vietnam.
A sound institutional recruitment strategy should ideally include tools and techniques that do not involve the use of education agents and commission-based recruitment in cooperation with quality and ethical agents. The Recruit in Viet Nam website focuses exclusively on the former.
There are many different ways to recruit both digitally and traditionally. You have to discover works best for your institution through a process of self-reflection and, sometimes, trial and error. We are happy to help guide you through this challenging process – at no charge. (In addition, you will need local feedback on draft content, including digital and offline materials, which is included in the cost of the service.)
The truth is not every institution that targets Viet Nam as a priority country will be successful but we can help ensure that you are using your time and resources as wisely as possible in order to give you the best chance to succeed.
There are approximately 200,000 young Vietnamese studying in around 50 countries. About 147,000 are in the top five (5) countries alone, including – in descending order – Japan, the USA, Australia, China, and the UK. This means that Viet Nam will continue to be a dynamic and promising recruitment market for an increasingly diverse array of host countries.