vietnam

The Battle of the Coffee Chains in Viet Nam

Mark A. Ashwill Articles, Commentary , , , , , ,

Inside a Phuc Long tea and coffee outlet in Hanoi. Photo by VnExpress/Tuan Tu. In this November 2019 blog post My Starbucks Story: Made in Viet Nam I told the story about how I reached out to Starbucks in 2005-06 to offer some unsolicited (and free!) advice about entering the Viet Nam market. Fast forward … Continue reading The Battle of the Coffee Chains in Viet Nam

“Learning English at school, a mandatory chore that leads nowhere”

Mark A. Ashwill Articles, Commentary , , ,

High-school seniors listen as an inspector informs them with regulations before taking a test of the national high school graduation exam at a school in HCMC, August 2020. Photo by VnExpress/Quynh Tran. An excellent article about the status of English instruction in Viet Nam in which I'm quoted. Here's my 8.9.20 article about this issue: … Continue reading “Learning English at school, a mandatory chore that leads nowhere”

Balancing Solidarity & Individualism in the COVID-19 Era and Beyond: a View from Vietnam

Mark A. Ashwill Articles, Commentary , , , , , , , ,

Image courtesy of Zing By contrast, Vietnam is well-positioned with a younger generation that is more individualistic than that of its parents because of their country’s integration into the global community, the Internet, and the fact that they are growing up in a time of peace with no (physical) external enemies, yet still possesses a … Continue reading Balancing Solidarity & Individualism in the COVID-19 Era and Beyond: a View from Vietnam

Happy 11th Anniversary, Capstone Vietnam!

Mark A. Ashwill Announcement , , , , , ,

11 years ago today was the start of something special. Here are links to my 11th anniversary messages in English and Vietnamese. Capstone After 11 Years: Still Reaching New Heights! Capstone sau 11 năm thành lập: Chúng tôi vẫn tiếp tục cùng nhau vươn tới những tầm cao mới! Shalom (שלום), MAA (Managing Director & Co-Founder, … Continue reading Happy 11th Anniversary, Capstone Vietnam!

ĐOÀN KẾT VÀ TRÁI ĐẮNG CỦA CHỦ NGHĨA CÁ NHÂN

Mark A. Ashwill Articles, Commentary , , , , ,

Image courtesy of Zing News Hành động phản đối đeo khẩu trang vô cùng phi lý cho thấy chủ nghĩa cá nhân siêu đẳng đang ngự trị ở Mỹ, nơi các quyền cá nhân thường được đề cao hơn quyền lợi của cộng đồng. Một đồng nghiệp Việt Nam gần đây hỏi tôi về vấn … Continue reading ĐOÀN KẾT VÀ TRÁI ĐẮNG CỦA CHỦ NGHĨA CÁ NHÂN

Resetting the Debate About English Instruction in Viet Nam

Mark A. Ashwill Articles, Commentary , , , ,

My latest essay for VNExpress International about the subpar results of the August national high school graduation exam for English. Think of it as a reality check on what is generally a favorable situation in comparative perspective. One of my key suggestions is that foreign language study be made optional at the K-12 level. An … Continue reading Resetting the Debate About English Instruction in Viet Nam

Human Resource Development in Vietnam: Research and Practice

Mark A. Ashwill Announcement, Books , , ,

I'm happy to have played a small role in this worthwhile project. This book, which is part of the Palgrave Macmillan Asian Business Series, will be available in January 2021. If you check out the listing on Amazon, you'll see that - at $149.99 - it is primarily for institutional libraries, unless you have deep … Continue reading Human Resource Development in Vietnam: Research and Practice

“We Will Defeat COVID-19 Again.”

Mark A. Ashwill Commentary , , , ,

Photo by MAA This is the spirit of Viet Nam and its people. Until the third week of July, there had been no cases of community transmission since 16 April and 0 coronavirus-related deaths. Here's the latest: Total confirmed cases: 847 Active cases: 433 Recovered: 399 Deaths: 15 The government reacted quickly to the new … Continue reading “We Will Defeat COVID-19 Again.”