The Battle of the Coffee Chains in Viet Nam

Inside a Phuc Long tea and coffee outlet in Hanoi. Photo by VnExpress/Tuan Tu. In this November 2019 blog post My Starbucks Story: Made in Viet Nam I told the story about how I reached out to Starbucks in 2005-06 to offer some unsolicited (and free!) advice about entering the Viet Nam market. Fast forward … Continue reading The Battle of the Coffee Chains in Viet Nam

My Starbucks Story: Made in Viet Nam

During my first year or so in Viet Nam, i.e., I emailed Howard Schultz, then CEO of Starbucks.  I noticed that a number of coffee chains, including Trung Nguyen and Highlands, were charging Starbucks' prices for coffee drinks, snacks, etc.  These cafes attracted Vietnamese of means who could easily afford a few dollars for a … Continue reading My Starbucks Story: Made in Viet Nam