During my first year or so in Viet Nam, i.e., I emailed Howard Schultz, then CEO of Starbucks.  I noticed that a number of coffee chains, including Trung Nguyen and Highlands, were charging Starbucks' prices for coffee drinks, snacks, etc.  These cafes attracted Vietnamese of means who could easily afford a few dollars for a … Continue reading My Starbucks Story: Made in Viet Nam