The Battle of the Coffee Chains in Viet Nam

Inside a Phuc Long tea and coffee outlet in Hanoi. Photo by VnExpress/Tuan Tu. In this November 2019 blog post My Starbucks Story: Made in Viet Nam I told the story about how I reached out to Starbucks in 2005-06 to offer some unsolicited (and free!) advice about entering the Viet Nam market. Fast forward … Continue reading The Battle of the Coffee Chains in Viet Nam