Unofficial, Pre-Conference Seminar About Commissions-Based Recruitment @ NAFSA 2019

 Ethical Commissions-Based Recruitment:  The Need for a New Way Join Mark Ashwill, managing director and co-founder of Capstone Vietnam, a full-service educational consulting company in Viet Nam and former country director of the Institute of International Education-Viet Nam, Eddie West, assistant dean, UC Berkeley Extension, and executive director, international programs, and former director of international … Continue reading Unofficial, Pre-Conference Seminar About Commissions-Based Recruitment @ NAFSA 2019

International recruitment – Are education agents welcome?

This is the second in a series of co-authored articles about commissions-based recruitment of international students.  The other co-author is Eddie West, executive director of international programs at UC Berkeley Extension. Previously, he served as director of international initiatives at the National Association for College Admission Counseling (NACAC). Eddie blogs at International Education Insights. The first article, … Continue reading International recruitment – Are education agents welcome?

An ethical approach to commissions-based recruitment

Below is the unabridged version of an article with the above title that Eddie West and I wrote for University World News (UWN).  Follow this link to read that version. Incentive-Based Compensation & International Student Recruitment: Is There a Better Way?  By Mark A. Ashwill & Eddie West The agent issue in the US is reminiscent … Continue reading An ethical approach to commissions-based recruitment

Working with Education Agents: A View from Vietnam

Below are a couple of excerpts from a blog post I wrote at the invitation of NAFSA's International Enrollment Management (IEM) Knowledge Community.   While there are some indications that growing numbers of students, who are better informed and more empowered than ever, are applying directly to foreign educational institutions - a trend that we should all encourage because … Continue reading Working with Education Agents: A View from Vietnam

In Country Representatives: A Tale of Two Models

A growing number of educational institutions are turning to in country, including regional, representatives to assist them with international student recruitment.  While this option obviously costs more than other recruitment tools and techniques because it includes the cost of a local salary, benefits (?), and other expenses, including travel and marketing, it can potentially be … Continue reading In Country Representatives: A Tale of Two Models

EducationUSA Fairs: The Importance of In Country Follow-Up

EducationUSA fairs in Viet Nam and other countries can be a cost-effective way to recruit students.  The location of the fairs and the network of the local EducationUSA office that organizes the events determine who comes, more or less.  As I've written before, sometimes the goals of the US State Department and recruiters diverge.  For … Continue reading EducationUSA Fairs: The Importance of In Country Follow-Up

The Art & Science of Creating Good Videos

Vietnamese get most of their information from online sources, including social media, primarily Facebook.  They also watch a lot of video, 2 hours, 43 minutes a day, to be precise, according to the results of the annual We Are Social and Hootsuite update.  As a result, YouTube ranks 4th among all websites in Viet Nam, … Continue reading The Art & Science of Creating Good Videos