Once upon a time, there was a Vietnamese transfer student in the US who was planning to attend one university and ended up accepting an offer from another. Here are the main reasons: 1. The other school has better communication with students, including sending them a note on their birthday and more frequent updates. … Continue reading The Importance of Showing International Applicants THE LOVE
Students occasionally ask one co-author, who has lived and worked in Viet Nam since 2005, whether or not they can apply directly. The answer is an enthusiastic ‘Yes’, if they feel sufficiently confident. The original working title, Imagine a World Without Agents, We Wonder If You Can - with a grateful nod to John Lennon … Continue reading “Ethical agents should support direct student admissions”
Dear Friends & Colleagues, I'm excited to inform you that I'll be participating in four (4) events at the NAFSA 2019 annual conference in late May in Washington, D.C., listed below in descending chronological order. Note: Online registration is required for the two seminars. Shalom (שלום), MAA 4th Annual Viet Nam Recruitment Seminar at NAFSA … Continue reading Mark Ashwill @ NAFSA 2019
Wednesday, May 29, 10:00 AM - 11:00 AM If you're planning to attend the 2019 annual conference of NAFSA: Association of International Educators in Washington, D.C. and you're interested in this topic, mark your conference calendar! Join me, Eddie West, session chair and Executive Director, International Programs, University of California-Berkeley Extension, and Mayumi Kowta, Director, International Programs California … Continue reading Commissions-Based International Student Recruitment Agents: Is There a Better Way?
Ethical Commissions-Based Recruitment: The Need for a New Way Join Mark Ashwill, managing director and co-founder of Capstone Vietnam, a full-service educational consulting company in Viet Nam and former country director of the Institute of International Education-Viet Nam, Eddie West, assistant dean, UC Berkeley Extension, and executive director, international programs, and former director of international … Continue reading Unofficial, Pre-Conference Seminar About Commissions-Based Recruitment @ NAFSA 2019
This is the second in a series of co-authored articles about commissions-based recruitment of international students. The other co-author is Eddie West, executive director of international programs at UC Berkeley Extension. Previously, he served as director of international initiatives at the National Association for College Admission Counseling (NACAC). Eddie blogs at International Education Insights. The first article, … Continue reading International recruitment – Are education agents welcome?
Below is the unabridged version of an article with the above title that Eddie West and I wrote for University World News (UWN). Follow this link to read that version. Incentive-Based Compensation & International Student Recruitment: Is There a Better Way? By Mark A. Ashwill & Eddie West The agent issue in the US is reminiscent … Continue reading An ethical approach to commissions-based recruitment
Below are a couple of excerpts from a blog post I wrote at the invitation of NAFSA's International Enrollment Management (IEM) Knowledge Community. While there are some indications that growing numbers of students, who are better informed and more empowered than ever, are applying directly to foreign educational institutions - a trend that we should all encourage because … Continue reading Working with Education Agents: A View from Vietnam
A growing number of educational institutions are turning to in country, including regional, representatives to assist them with international student recruitment. While this option obviously costs more than other recruitment tools and techniques because it includes the cost of a local salary, benefits (?), and other expenses, including travel and marketing, it can potentially be … Continue reading In Country Representatives: A Tale of Two Models
EducationUSA fairs in Viet Nam and other countries can be a cost-effective way to recruit students. The location of the fairs and the network of the local EducationUSA office that organizes the events determine who comes, more or less. As I've written before, sometimes the goals of the US State Department and recruiters diverge. For … Continue reading EducationUSA Fairs: The Importance of In Country Follow-Up