“Ethical agents should support direct student admissions”

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Students occasionally ask one co-author, who has lived and worked in Viet Nam since 2005, whether or not they can apply directly. The answer is an enthusiastic ‘Yes’, if they feel sufficiently confident.

The original working title, Imagine a World Without Agents, We Wonder If You Can – with a grateful nod to John Lennon – was probably too long, which is why the editor changed it to Ethical agents should support direct student admissions.  (Yes, Imagine was intended to be provocative but not clickbait. :-)) 

Actually, Eddie West and I are referring not only to agents but to everyone involved in international student recruitment.  While direct application is not for everyone, as we point out, it is a positive trend we see in Viet Nam and elsewhere among certain types of students.

This article is the third in a trilogy about what we identify as the “fatal flaw” in commissions-based recruitment.  The other two – in descending chronological order – are as follows:

International recruitment – Are education agents welcome? (8.3.19)

An ethical approach to commissions-based recruitment (26.10.18)

We’ll be discussing these issues at NAFSA at two events, the first an unofficial seminar and the second a general session.  Follow this link for more information, including online registration for the two seminars.  

Shalom (שלום), MAA

Mark Ashwill @ NAFSA 2019

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Dear Friends & Colleagues,

I’m excited to inform you that I’ll be participating in four (4) events at the NAFSA 2019 annual conference in late May in Washington, D.C., listed below in descending chronological order.  Note:  Online registration is required for the two seminars.  

Shalom (שלום), MAA


4th Annual Viet Nam Recruitment Seminar at NAFSA 2019 (unofficial, pre-conference event on Monday, May 27th from 1-3 p.m. in Washington, D.C.)

The Viet Nam Recruitment Seminar consists of a comprehensive overview of current market conditions, recruitment tools and techniques, and different types of recruitment strategies, plus plenty of time for Q&A.  These are challenging times for international student recruitment, including in Viet Nam, with a rapidly changing market and more competition than ever. While more Vietnamese students are opting to study overseas, a perfect storm has been brewing for some host countries, combined with a growing list of positives and pull factors for others.

The reason I began offering this free seminar starting in 2016 in Denver was that I noticed that Viet Nam, a strategically important country, was underrepresented, if represented at all, at NAFSA annual conferences.  This year is no exception.  Enter “Vietnam” in a keyword search in the conference schedule and let me know what you find.  

Please follow this link for more information and online registration.  A heartfelt thanks to Study in the USA for its sponsorship.  


Ethical Commissions-Based Recruitment: The Need for a New Way (unofficial, pre-conference event on Monday, May 27 from 3:30-5 p.m. in Washington, D.C.)

Join me, Eddie West, assistant dean, UC Berkeley Extension, and executive director, international programs, and former director of international initiatives at the National Association for College Admission Counseling (NACAC), and Lindsay Addington, director of global engagement at NACAC, for a brief presentation and collective exploration of ways to improve upon the current flawed model of agency-based international student recruitment. 

The raison d’être for this seminar is a statement Eddie and I made in an October 2018 University World News article entitled An ethical approach to commissions-based recruitment

The fatal flaw in commissioned recruitment is that most agents prioritise their partner schools’ interests over those of the students and parents they advise. This means that most guide or, in many cases, drive students to their partner schools because of the gold (commission) at the end of the rainbow (enrolment process). 

The purpose is not to debate the merits of commissions-based recruitment but to bring together colleagues who are interested in exploring ways in which it can be made more ethical to the benefit of international students and their parents, in addition to admitting institutions and education agents. 

Follow this link for more information and online registration.  A heartfelt thanks to Study in the USA for its sponsorship.  


Commissions-Based International Student Recruitment Agents: Is There a Better Way?  (Wednesday, May 29 from 10:00 a.m.-11:00 a.m.)

AC19_Email_Sigs_PresenterJoin me, Eddie West, session chair and executive director, international programs, University of California-Berkeley Extension, and Mayumi Kowta, director, international programs, California State University Channel Islands, for a lively discussion about how the “fatal flaw” in commissions-based recruitment can be addressed.  
 
Follow this link to see the official conference description of our session, including the abstract and the learning objectives.  This is a condensed version of the Monday seminar.  


Vietnamese Student Recruitment in Challenging Times  (Wednesday, May 29 from 11:00 a.m.-12:30 p.m. at the Model Practices in International Enrollment Management Poster Fair)

Abstract

Gain knowledge and insights from a foreign international educator and education entrepreneur who has lived and worked in Viet Nam since 2005. This poster session will focus on how to create and implement a proactive recruitment strategy that includes commission-based recruitment, armchair tools and techniques, and in country activities.

Poster Content: Takeaways

1) an update on the status of young Vietnamese studying overseas, including information changes in country preference;
2) an inventory and description of various non-commission-based recruitment tools and techniques; and
3) some information and caveats about commissions-based recruitment.

Learning Objectives

1) Learn about recent facts, figures, and trends related to Vietnamese students studying overseas at both the secondary and postsecondary levels;
2) learn about a wide variety of recruitment tools and techniques, most unrelated to the use of education agents;
3) be well-positioned to either improve fine-tune an existing recruitment strategy or create a new one.  

Commissions-Based International Student Recruitment Agents: Is There a Better Way?

Wednesday, May 29, 10:00 AM – 11:00 AM

 

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If you’re planning to attend the 2019 annual conference of NAFSA:  Association of International Educators in Washington, D.C. and you’re interested in this topic, mark your conference calendar!  

Join me, Eddie West, session chair and Executive Director, International Programs, University of California-Berkeley Extension, and Mayumi Kowta, Director, International Programs California State University Channel Islands, for a lively discussion about how the “fatal flaw” in commissions-based recruitment can be addressed.  For more information about this, check out a 10-18 article that Eddie and I wrote, An ethical approach to commissions-based recruitment.  

Follow this link to see the official conference description of our session, including the abstract (also below) and the learning objectives.  

More colleges and universities are contracting with commissions-based student recruitment agents than ever before. This development is great news for agents, and mostly good news for their partner schools. But for students being advised by agents the experience encompasses the good, the bad, and the ugly. Can we do better?

Shalom (שלום), MAA

 

Unofficial, Pre-Conference Seminar About Commissions-Based Recruitment @ NAFSA 2019

 Ethical Commissions-Based Recruitment:  The Need for a New Way

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Join Mark Ashwill, managing director and co-founder of Capstone Vietnam, a full-service educational consulting company in Viet Nam and former country director of the Institute of International Education-Viet Nam,

eddie west

Eddie West, assistant dean, UC Berkeley Extension, and executive director, international programs, and former director of international initiatives at the National Association for College Admission Counseling (NACAC),

lindsay addington

and Lindsay Addington, director of global engagement at NACAC, for a lively discussion and exploration of ways to improve upon the current flawed model of agency-based international student recruitment. 

The brief presentation and discussion are based on this statement, which Ashwill and West made in an October 2018 University World News article entitled An ethical approach to commissions-based recruitment

The fatal flaw in commissioned recruitment is that most agents prioritise their partner schools’ interests over those of the students and parents they advise. This means that most guide or, in many cases, drive students to their partner schools because of the gold (commission) at the end of the rainbow (enrolment process). 

[The second co-authored article in a three-part series was published on 8 March, also by University World NewsInternational recruitment – Are education agents welcome?]

The purpose of this seminar is not to debate the merits of commissions-based recruitment but to bring together colleagues who are interested in exploring ways in which it can be made more ethical to the benefit of international students and their parents, in addition to admitting institutions and education agents. 

This special event will be held from 3:30-5 p.m. on Monday, May 27, 2019 in downtown Washington, D.C.  (The exact location will be sent to all confirmed participants.) 

The seminar is free of charge and refreshments will be served. Online registration is required.

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A heartfelt thanks to Study in the USA for its sponsorship! 

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Related Announcement:  Eddie West, Mark Ashwill, and Mayumi Kowta will talk about Commissions-Based International Student Recruitment Agents: Is There a Better Way? at a general session from 10-11 a.m. on Wednesday, May 29 at NAFSA 2019.  

International recruitment – Are education agents welcome?

ed agents welcome where (uwn)

This is the second in a series of co-authored articles about commissions-based recruitment of international students.  The other co-author is Eddie West, executive director of international programs at UC Berkeley Extension. Previously, he served as director of international initiatives at the National Association for College Admission Counseling (NACAC). Eddie blogs at International Education Insights.

The first article, entitled An ethical approach to commissions-based recruitment, was published last October, also by University World News.  The last in this trilogy is about, gasp!, international students bypassing education agents and applying directly to educational institutions.  Imagine that!  We not only do but will discuss specific examples of students applying on their own and why.  

On an editorial note, the original working title was Education Agents Welcome Where?, a play on the #YouAreWelcomeHere hashtag and the statements made last December by US State Department officials about welcoming education agents.  (The editor changed the title to one that makes it easier for people looking for the article online.)  

The debate is far from over, much to the dismay of the pro-agent crowd, so stay tuned!  

Shalom (שלום), MAA