Working with Education Agents: A View from Vietnam

Below are a couple of excerpts from a blog post I wrote at the invitation of NAFSA's International Enrollment Management (IEM) Knowledge Community.   While there are some indications that growing numbers of students, who are better informed and more empowered than ever, are applying directly to foreign educational institutions - a trend that we should all encourage because … Continue reading Working with Education Agents: A View from Vietnam

Q: How to Choose an Education Agent? A: Use Your Best Judgement

And Don't Forget the Tried-and-True Carrot & Stick Approach Colleagues sometimes ask me to recommend education agents in Viet Nam. While I'd like to be able to help them in this regard, I can't.  The simple reason is that this is such a problematic (read shady) and unregulated sector.  There is no one (or one … Continue reading Q: How to Choose an Education Agent? A: Use Your Best Judgement

Direct Applications on the Rise

While Viet Nam is still primarily an agent-driven market, growing numbers of students are beginning to bypass education agents and apply directly to educational institutions, especially for certain types of institutions and programs with simpler application procedures.  In some cases, more than 50% of all apps are directly from students. The reasons for this recent … Continue reading Direct Applications on the Rise

How Many Students Will You Send Us?

I occasionally receive inquiries from colleagues asking me how many students will I refer to their institutions by a certain term, i.e., semester or quarter.  The assumption behind the question is that the company I work for, Capstone Vietnam, a full-service educational consulting company, follows the traditional agent model of student recruitment.  In fact, we … Continue reading How Many Students Will You Send Us?

Of Dogs, Fleas, & the Occasionally Dirty Business of International Student Recruitment

A Deal with the Devil aka Partners in Unethical Behavior? Discussions about the use of commission-based recruitment and international student recruitment in general are often couched in black and white terms.  The former refers to the unethical business practices of many education agents whose overriding goal is money, and lots of it as quickly as … Continue reading Of Dogs, Fleas, & the Occasionally Dirty Business of International Student Recruitment

“International recruitment offices in higher education are making big strides by partnering with agents”

Now here's something you don't see every day, an advertorial or infomercial, if you will, in The Chronicle of Higher Education (CHE), the weekly "bible" of US higher education.  Here's the deal:  IDP, in this case, pays a lot of money ($11k) to place an article about how great it is for colleges and universities … Continue reading “International recruitment offices in higher education are making big strides by partnering with agents”

Meet the new boss, similar to the old boss: new agent regulations unveiled in Vietnam

Vietnam is a country in flux and the international education sector is no exception. In fact, it is a case study of changes and reforms. Mark Ashwill, the MD of Capstone Vietnam, looks at the current regulatory system for education agencies and what consultants must do to succeed in this exciting market. This is the … Continue reading Meet the new boss, similar to the old boss: new agent regulations unveiled in Vietnam