Mark Ashwill to Lead 4th Annual Viet Nam Recruitment Seminar at NAFSA 2019

Capstone Vietnam is pleased to announce that Dr. Mark Ashwill, managing director and co-founder, will speak at an unofficial, pre-conference Viet Nam student recruitment seminar to be held on Monday, May 27, 2019 in Washington, D.C.    The Viet Nam Recruitment Seminar consists of a comprehensive overview of current market conditions, recruitment tools and techniques, … Continue reading Mark Ashwill to Lead 4th Annual Viet Nam Recruitment Seminar at NAFSA 2019

More Vietnamese Students in South Korea Than Australia

Yes, it's true.  Check out the infographic below, courtesy of the Australian Department of Education and Training.  As of 11-18, Viet Nam ranked 6th among sending countries with 24,094 students studying at all levels in Australia.   Incredibly, there were more Vietnamese studying in South Korea than Australia last year.  As in Japan, Viet Nam ranked … Continue reading More Vietnamese Students in South Korea Than Australia

Financial Aid for Vietnamese Students?

If your institution awards financial aid to Vietnamese students, I hope your approach is of the "trust but verify" variety.  Not all parents and students are honest, and Viet Nam is no exception.  Many people of means are happy to game the system and accept financial aid, if they can get it. I remember a … Continue reading Financial Aid for Vietnamese Students?

Happy 9th Birthday, Capstone Vietnam!

This week, Capstone Vietnam, a full-service educational consulting company that I co-founded in 2009 and of which I am managing director, celebrated its 9th birthday.  It has been a helluva ride, one I've found to be deeply rewarding on many levels.  As I mentioned to a colleague the other day, the best situation is when … Continue reading Happy 9th Birthday, Capstone Vietnam!

Shifting focus: Vietnamese students & overseas study destinations

There is never a dull moment in the dynamic Southeast Asian country of Viet Nam, including among its overseas-bound students. While overall interest in study in the US remains strong, there is also ample evidence of a shift to other countries, including Canada. Follow this link to read my latest PIE blog post.  Peace, MAA

In Country Representatives: A Tale of Two Models

A growing number of educational institutions are turning to in country, including regional, representatives to assist them with international student recruitment.  While this option obviously costs more than other recruitment tools and techniques because it includes the cost of a local salary, benefits (?), and other expenses, including travel and marketing, it can potentially be … Continue reading In Country Representatives: A Tale of Two Models

Study in the USA: A Service Sector Export That No Longer Sells Itself

This matter-of-fact assertion does not (and should not) come as a surprise to US colleagues who recruit internationally.  Here's a recent story that inspired this post, so to speak, plus a heartfelt appeal.  I noticed that a number of students had applied to, been admitted by, and received visas to attend a particular school in … Continue reading Study in the USA: A Service Sector Export That No Longer Sells Itself

Viet Nam Ranks 5th in International Enrollment in 3 Countries

...including Australia, Canada, and the USA!  Those countries also happen to be the world's leading hosts of international students, albeit in this order:  1)  USA; 2) Australia; and 3) Canada, followed by the UK and Germany.   Of the estimated 200,000 Vietnamese students studying overseas, 23,000 are in Australia (PDF download), about 15,000 are in … Continue reading Viet Nam Ranks 5th in International Enrollment in 3 Countries

The Vietnamese Student Pivot to the Great White North

This was the original title of my latest University World News article.  Why?  Because overseas study is not a zero-sum game or a black & white issue but rather a complex and technicolor phenomenon with many different forces at work, including push and pull factors.  While it's true that growing numbers of Vietnamese student are … Continue reading The Vietnamese Student Pivot to the Great White North

The Art & Science of Creating Good Videos

Vietnamese get most of their information from online sources, including social media, primarily Facebook.  They also watch a lot of video, 2 hours, 43 minutes a day, to be precise, according to the results of the annual We Are Social and Hootsuite update.  As a result, YouTube ranks 4th among all websites in Viet Nam, … Continue reading The Art & Science of Creating Good Videos