Riding the Wave: An Update on Student Recruitment in Viet Nam

Riding the Wave: An Update on Student Recruitment in Viet Nam An Unofficial Pre-NAFSA Annual Conference Seminar Date:  Monday, May 29, 2017              Time:   10 a.m.- 12 noon Seminar Leader: Dr. Mark Ashwill, Managing Director, Capstone Vietnam   Co-Speaker: Phuc Phan, Founder and Instructional Designer, College Scout  Content by Dr. Mark Ashwill   A comprehensive … Continue reading Riding the Wave: An Update on Student Recruitment in Viet Nam

Identifying and Analyzing your Institution’s Marketing Opportunity

Below is a repost of an Intead Insight by Ben Waxman & Michael Waxman-Lenz  about a presentation made at the recent Intead NYC Global Marketing Workshop. Chinese students submit their SAT scores to twice as many colleges than international students from other countries. What does that mean for your yield enrollment marketing and your yield … Continue reading Identifying and Analyzing your Institution’s Marketing Opportunity

U.S. Higher Education Admissions: Something for Everyone (?)

I was recently invited to speak to a group of admissions colleagues from Vietnam National University (VNU)-Hanoi in a workshop entitled “Dossier Evaluation and Interviews in Competence-Based University Admissions," organized by that institution's Institute for Education Quality Assurance in Kim Boi, Hoa Binh. During two morning sessions, I discussed some distinguishing features of U.S. higher education, including size and … Continue reading U.S. Higher Education Admissions: Something for Everyone (?)