Identifying and Analyzing your Institution’s Marketing Opportunity

Below is a repost of an Intead Insight by Ben Waxman & Michael Waxman-Lenz  about a presentation made at the recent Intead NYC Global Marketing Workshop. Chinese students submit their SAT scores to twice as many colleges than international students from other countries. What does that mean for your yield enrollment marketing and your yield … Continue reading Identifying and Analyzing your Institution’s Marketing Opportunity