Trump is not deterring Vietnamese from studying in US

Here are the introduction and conclusion to my latest (7.7.17) University World News article about the possible impact of political changes in the US, in particular, on young Vietnamese studying overseas.  It includes links to recent articles.  If these excerpts whet your appetite for more, follow this link to read the article in its entirety. 

MAA

INTRODUCTION

photo_4856Vietnam remains a hot country for United States colleges, universities, boarding and day schools interested in international student recruitment. Just as its economy has managed to weather the global storm of the past few years, Vietnamese young people continue to study abroad in large numbers, undeterred by Brexit, the 2016 US presidential election and other cataclysmic, potentially game-changing socio-political events.

In fact, the US is the world’s second-leading host of Vietnamese students – after Japan – with over 30,000 at all levels, mainly in higher education, according to the latest (June 2017) SEVIS by the Numbers quarterly update. However, Japan and the US are an apples and oranges comparison since the latter offers mostly short-term, vocational programmes.

Vietnam displaced Canada as the fifth-leading sending country to the US in March 2017, a position it continues to hold in the latest update.

CONCLUDING THOUGHTS

Vietnam is defying the odds, as it has in so many respects in the recent past and throughout its long, tumultuous and inspirational history.

The articles above show why US institutions should make Vietnam a priority country for international student recruitment and why they should develop or fine-tune an ethical recruitment strategy in what has become a fiercely competitive market, not only among US institutions but with those coming from countries that have recently discovered Vietnam as a potentially promising recruitment market.

While the recruiting wave will eventually break because of demographic and development-related factors, such as aging of the population and an improvement in the quality of the domestic higher education system for example, demand for overseas study will continue to gain momentum for now, barring unforeseen political and economic factors.

BREXIT & US Election: No Major Short-Term Effects on VN Student Interest

hcmoblogo-newThis is the latest in a series of Diversification Market Reports produced by Hotcourses, the UK’s leading course search company with more than 6,000 course providers.  (Hotcourses was recently acquired by IDP.)

Below are an overview, executive summary, and list of the key takeaways, the most important of which is this:  BREXIT and the US election have not had any major short-term effects on Vietnamese students interest in the two countries.  The results of this survey were presented at the NAFSA 2017 annual conference in Los Angeles.

hotcourses vn trump

This report captures an overview of demand from students in Vietnam, and an
examination of the destinations they are headed to, the programs they are studying,
level of study and other trends and insights. The data in this report is informed by the
Hotcourses Insights Tool which tracks searches across the global Hotcourses websites,
to which there were over 32 million visitors in the past 12 months. 

The data for this report is drawn from the time period January 1, 2016 – December 31, 2016.  The data was drawn from a sampling of 1,034,085 Vietnamese students researching 11 prospective destination markets over a 12 month period: Australia, Canada, Hong Kong, Ireland, Malaysia, Netherlands, New Zealand, Singapore,
Sweden, United Kingdom, and United States. 

Executive summary

  • Vietnam is a crucial market to engage with for universities looking to diversify
    their recruitment – particularly beyond China and India – gaining increasing
    international attention.
  • Ho Chi Minh and Hanoi are the two Vietnamese cities where the most searches for
    overseas study were performed.
  • Vietnamese students’ top destination countries of interest were the United States
    and Australia, with 33% of Vietnamese researching universities in the United States
    and 27% in Australia.
  • Business and management is the most popular program of interest among
    Vietnamese students for both undergraduate and graduate degree levels.

Key Takeaways

  • BREXIT and the US election have not had any major short-term effects on
    Vietnamese students interest in the two countries.
  • Ho Chi Minh and Hanoi are the two most important cities to travel to on
    international recruitment tours to Vietnam.
  • Business and Management is the top program of interest for both undergraduate
    and graduate level Vietnamese students.
  • Graduate programs in the UK are of high interest to Vietnamese students,
    particularly business and management.
  • USA’s Health and Medicine programs, especially those focused on
    pharmacology and psychology, are of high interest within the Vietnamese
    market.
  • Vietnam is a prime diversification market for Canada, as Vietnamese student
    interest there has been growing exponentially over the past year.
  • While interest in Australia as a destination market appears to be on a decline, it
    is still the second most popular destination market for Vietnamese students and
    has potential to rebound in the first half of 2017.

There is one caveat to all of the above:  The results are as of the end of 2016.  A lot of water has flowed under the political bridge in the past seven (7) months in both the US and the UK.  

MAA