Độc lập – Tự do – Hạnh phúc (Independence – Freedom – Happiness)
10 years ago this week Capstone Vietnam, now one of Viet Nam’s premier full-service educational consulting companies, was established in Hanoi. That was a time when our vision, mission and values were still taking shape and the groundwork being laid for our future work. Since 2012, we have had an office in Ho Chi Minh City (HCMC) and a nationwide presence through various events and activities, both on- and offline.
While our official slogan is Reaching New Heights, which is related to our company name, Capstone, meaning a “high point” or “crowning achievement,” we are also inspired by this unattributed saying, Success Without Integrity is Failure. This sentiment will continue to guide Capstone’s work for the next 10 years.
We’re grateful to the many clients, both individual and institutional, and our partners, who have placed their trust in us, as well as staff who have contributed to the success of Capstone Vietnam, over the past decade.
Interestingly, but perhaps not surprisingly, our development and growth have paralleled that of Viet Nam, in some respects. I included Viet Nam’s national motto above because it also applies to private sector companies that are given sufficient leeway and flexibility to carve out a niche in the market, make contributions, and do what they do best.
One testament to our Capstone’s success is that other companies have copied our business model in the spirit of imitation as the sincerest form of flattery. On the dark side, this copy and paste mentality also reflects a decided lack of creativity and intelligence among some in this and other industries. As you know, this tendency is not unique to Viet Nam.

If the spirit moves you, raise your glass, alcoholic beverage or not, and make a toast to independence, freedom, and happiness in the field of international education in the private sector. Chúc mừng sinh nhật lần thứ 10, Capstone Việt Nam!
Shalom (שלום), MAA
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