I'm pleased to be participating in a pre-conference workshop at Houston Community College the day before the NAFSA annual conference begins. Organized by the Center for Global Advancement of Community Colleges (CGACC) , which is dedicated to increasing global knowledge and understanding of U.S. community colleges, bridging cultures through awareness, serving as a resource, advancing institutional internationalization … Continue reading Recalibrating Global Recruitment Strategies in Difficult Times!
CMU’s Ubiquitous Online Presence
u·biq·ui·tous/Adjective: Present, appearing, or found everywhere: "his ubiquitous influence". It seems that everywhere you look (online), you'll see a California Miramar University (CMU) banner ad. (CMU is a nationally-accredited, for-profit online university that I featured in a previous post.) Such is the magic of a powerful IP-based advertising tool known as geo targeting, the method of determining the … Continue reading CMU’s Ubiquitous Online Presence
The Times They Are a-Changin’: Agency-Based Recruitment
Agency-based recruitment has belatedly been embraced by U.S. colleges and universities even as it is becoming passé, one example among many that the US has much to learn from the rest of the world. It is only one of a growing number of options in the international student recruitment "bag of tricks" and already has limited utility in increasingly competitive markets such as Vietnam. Those schools … Continue reading The Times They Are a-Changin’: Agency-Based Recruitment
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