Recalibrating Global Recruitment Strategies in Difficult Times!


I’m pleased to be participating in a pre-conference workshop at Houston Community College the day before the NAFSA annual conference begins. 

Organized by the  Center for Global Advancement of Community Colleges (CGACC) , which is dedicated to increasing global knowledge and understanding of U.S. community colleges, bridging cultures through awareness, serving as a resource, advancing institutional internationalization efforts, and partnering with national and international entities to expand and enhance educational opportunities, this interactive workshop will focus on alternative recruitment strategies for community college in “difficult times,” including leveraging 2+2, e-marketing-social media and partnerships.  Below is a description and list of objectives.  Click here to learn more about the workshop and my distinguished fellow presenters.     You can download a PDF version of the flyer here

The workshop is highly interactive with participants asked to share insights. Presenters will provide examples and experiences of their success and failures in the new environment. The presenters will make brief presentation highlighting how the paradigm shift is driving change in marketing practices in their own organizations. Each participant leaves with a greater understanding and tools that can be implemented the next day.

Workshop Objectives

  • To bring better understanding of the new lay of the land, reaching students and engaging them
  • To have an understanding of a full range of out of the box approach to recruitment methods
  • To be given some key recommendations to improve your college’s recruitment activities

Corporate sponsors include… 

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