u·biq·ui·tous/Adjective: Present, appearing, or found everywhere: “his ubiquitous influence”.
It seems that everywhere you look (online), you’ll see a California Miramar University (CMU) banner ad. (CMU is a nationally-accredited, for-profit online university that I featured in a previous post.) Such is the magic of a powerful IP-based advertising tool known as geo targeting, the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.
The fact that I see so many CMU banner ads is one indication that this school is keen on Vietnam. Its major competitor is Columbia Southern University (CSU), another nationally-accredited, for-profit online university that is doing very well here. In the foreign higher education “gold rush” and the battle of the US-based for-profits millions of dollars in tuition revenue are at stake.