CMU’s Ubiquitous Online Presence

u·biq·ui·tous/Adjective: Present, appearing, or found everywhere: “his ubiquitous influence”.

It seems that everywhere you look (online), you’ll see a California Miramar University (CMU) banner ad.  (CMU is a nationally-accredited, for-profit online university that I featured in a previous post.)  Such is the magic of a powerful IP-based advertising tool known as geo targetingthe method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.  

The fact that I see so many CMU banner ads is one indication that this school is keen on Vietnam.  Its major competitor is Columbia Southern University (CSU), another nationally-accredited, for-profit online university that is doing very well here.  In the foreign higher education “gold rush” and the battle of  the US-based for-profits millions of dollars in tuition revenue are at stake. 


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