Admissions group calls on colleges to require recruiting agents to disclose their financial ties to those they are seeking to recruit.
I’m happy to see NACAC (National Association for College Admission Counseling) moving in this direction. Ultimately, of course, it’s up to institutions to hold their education agents to high standards using a multifaceted carrot/stick approach. The good news is that most US higher education colleagues care. The uncomfortable truth is that some do not. The latter care more about student referrals than they do about business ethics or integrity. For them it’s all about “showing me the students,” even if they have to wash their hands (or take a shower) after meeting with their less-than-stellar agents.
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MAA