My staff and I recently organized a Strategic Recruitment Retreat in Phan Thiet for a select group of US higher education colleagues representing four-year institutions, both public and private, and community colleges from seven (7) states. What they have in common is their desire to welcome more Vietnamese students to their campuses and communities.
The retreat was how I envisioned it – a rare opportunity and chance to spend quality time with colleagues with different levels of knowledge and experience who are interested in learning more about Viet Nam and student recruitment here in both formal and informal settings. It was a wonderful learning experience for all of us.
Sessions touched on the following topics: a country update that placed demand for overseas study in societal context, student and parent expectations and reality, visa counseling vs. scripting, digital and traditional marketing, use of education agents (partner beware!), the role of high schools in promoting overseas study, the role of departments of education and training, 30+ possible ways to succeed in the Vietnamese student recruitment market, and a wrap-up discussion that dealt with developing custom-designed recruitment strategies and included consultations.
We also had several guest speakers, including colleagues from a department of education and training (DoET), one of Viet Nam’s top high schools, and a Vietnamese student currently studying in the US.
Thanks to the participants and guests for taking time out of their busy schedules to join us in this exciting “pilot project” and to my staff for their hard work and contributions to the success of this event. I’m also grateful to Study in the USA, a partner and corporate sponsor, who organized a lucky draw, the winner of which sent a representative to participate in the retreat.
MAA on behalf of Capstone Vietnam