“Younger Generations Drive Latin American and Asian Online Markets”


Check out this “data gem” from comScore’s Data Mine (22.11.11). 

Many of the world’s fastest growing online markets are in Latin America and Asia where younger generations are driving digital adoption. A look at which global markets are driven by young Internet populations showed Venezuela having the highest percentage of its total online population age 15 to 24 at close to half (44.5%). Indonesia followed with 15-24 year olds accounting for 41.8% of its online population, followed closely by Vietnam (40.7%) and Colombia (40.2%).

comScore describes itself as “a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena.”

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