The “Made in the USA” Addiction Business Model

Good for the Corporate Bottom Line, Bad for Consumers’ Health

A loud and clear message from Robert Lufkin, MD, a medical school professor (UCLA & USC) whom I follow on LinkedIn whose lengthy tagline is helping people prevent/reverse chronic disease, cultivate consciousness, and live life to the fullest. ‘Envision a world of love, abundance, and generosity.’

A common sight in the US. Most of all, this photo makes me sad. Even though I’m a little fat myself, I always feel normal and sometimes thin when I travel to my home country.

When the tobacco industry took over the processed food industry, the addiction business model was applied to processed foods. They increased addictive substances while lowering prices, increased advertising, and targeted children. I think it’s working. We are all sicker.

While Vietnam is a piker compared to the US, obesity, including among children, is becoming a problem. I’ve written a draft essay about this issue that I hope will be published in Vietnamese for the benefit of my target audience. One of the points I make is that Vietnamese use the word “fat” (béo) to describe, well, fat people. There are no euphemisms, no sugar-coating this unhealthy reality, pun intended. I should probably include the fact that this red, white, and blue addiction business model is being exported to Vietnam and other countries with some success, especially among young people.

Shalom (שלום), MAA

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