The Powerful Spirit of Vietnam (slogan of the VinFast Lux SA20 Turbo, which will set you back about 1.5 billion VND ($64,602 USD)

I saw my first VinFast car!  Here’s an excerpt from the “About Us” section of the VinFast website:  VinFast is a private automotive startup backed by VinGroup – Vietnam’s largest conglomerate. This allows us to take a bold new approach to design. It was our goal from the outset to create a world-class car with a Vietnamese identity.  By inviting Vietnamese people – our future customers – to be directly involved in our designs right at the start, we turned the traditional design process on its head.

VinFast stands for:

Việt Nam (Vietnam)
Phong cách (Stylish, Ph=F)
An toàn (Safety)
Sáng tạo (Creativeness)
Tiên phong (Pioneer)

For more background information about VinFast, which was founded just two years ago, have a look at this overview.

I’ll be interested to see how Vingroup’s famous brand translates into VinFast car sales in the coming year.  There’s no shortage of competition and saying your product has a “Vietnamese identity” is no guarantee of success.  The competition is fierce.  Stay tuned!

Shalom (שלום), MAA