Visa Issuance Rate as Institutional Selling Point (or Not)


Note:  This post is devoted exclusively to the US student visa for the obvious reason that it has the most irrational and unpredictable process of the top host countries for Vietnamese and other international students.  This is heartfelt advice to US colleagues, especially higher education, who have their work cut out for them these days with international student recruitment.  

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Image courtesy of Schenectady County Community College

There are many US colleges and universities with very high student visa issuance rates, in some cases, 100%.  Given how competitive the recruitment market has become and how problematic the student visa process is, including justifiable student and parent concerns about how hard it is to obtain a visa, this is a golden selling point for those institutions, mostly of the four-year variety, that they should be shouting from the rooftops, digital and otherwise.  If student A applies to university B, her chances of obtaining a visa are very high, which means one less thing to worry about.

For those schools with a less than stellar issuance rate, through no fault of their own, that’s easy.  No need to bring up the issue.  

Shalom (שלום), MAA

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