This is the title of an excellent article by Mitch Leventhal calling for the creation of a national export council for higher education in the U.S., which appeared in the 22 May 2011 issue of The Chronicle of Higher Education. Dr. Leventhal is vice chancellor for global affairs at the State University of New York, and co-founder and vice president of the American International Recruitment Council (AIRC).
I have touched on the issues of international agency-based recruitment and accreditation in 15 or so posts here.
P.S.: I look forward to seeing a Vietnamese translation of this important essay.