RocketReach Falls Short

I was recently searching for something online and came across this RocketReach (RR) profile of Capstone Vietnam. (Full disclosure/reminder: I’m managing director and co-founder.) RR is a web-based tool that mines data to create profiles of companies that include website addresses, social media channels, and email addresses, among other information. The results illustrate the current limitations of this kind of data mining. The company was founded in 2015 and is based in Bellevue, WA.

Can you guess which information below is accurate? 1) The social media channels; and 2) the year in which the company was founded. RR gets partial credit for the website, one of two. (The other one is Capstone Vietnam. a student-facing site.) One of the “competitors” is actually a partner and a client. The rest was pulled out of thin air. The address, which is that of Albert College in Ontario, Canada, and everything else are fake news. Back to the drawing board for their flawed IQ algorithms. I know this dates me but it reminds me of the early days of personal computing. Oh, and we celebrated our 7th anniversary five years ago (!).

After filing a complaint, I received this email not once but twice after a follow-up from “Michelle”, a member of RocketReach’s support team who is probably a bot.

“Michelle” working hard or hardly working. She (it) works for free, no benefits, breaks, or vacations just a steady stream of electricity and periodic coding updates!

Subject: Re: Company Profile Inaccurate

Hello Mark,

Thank you for contacting RocketReach Customer Support.

All of the company data provided on our site is found using a combination of web crawlers and data mining algorithms. Due to this, we are unable to directly edit the company data on our site.

However, as long as this information is updated on your company website, social media pages, and online resources, our algorithms will find this information and typically update it on our site within a few weeks. I apologize for any inconvenience this may present.

Thank you for your support request. Please feel free to contact us with any additional questions or concerns you may have.

Have a great day,

RocketReach Support

Thank you, “Michelle” – for nothing. I had a “great day” except for your worthless email that wasted five precious seconds of my life. 🙂

NOTE: Last summer, Brighton Park Capital acquired a majority stake in RocketReach that will enable the latter “to accelerate investment in sales go-to-market and product development.” I assume they’re investing in potential. Perhaps it’s an example of throwing something against the wall and seeing what sticks. Good luck, guys & gals! You’ve got your work cut out for you.

Shalom (שלום), MAA

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