Posted tagged ‘international student recruitment’

The College of St. Scholastica Comes to Vietnam

05/05/2013

Omnes semitae eius pacificae, which means All Her Paths Are Peace. (From the CSS College Crest)

CSS logoIt’s unusual for a US institution of higher education to send a delegation consisting of its president, a dean and a director of international education to Vietnam.  For an entire week.  But that’s exactly what The College of St. Scholastica (CSS) did in March.  CSS, which was founded in 1912, is a Catholic (Benedictine) institution located in Duluth, Minnesota (MN), where it is situated in a 200-acre forest overlooking Lake Superior.  U.S. News & World Report magazine consistently ranks the college among the best colleges and universities in the region for academic excellence.  The Washington Post named St. Scholastica one of the “hidden gems” in US higher education based on rankings done by college advisors from across the country.  Here are some more CSS facts and figures:

  • programs in the sciences, management, international business, psychology, mathematics, computer information science, economics, communications, marketing, business, social work and many other traditional liberal arts and humanities majors
  • total enrollment of 4,100 students across five campuses in MN evenly divided between traditional undergraduates in Duluth and non-traditional students in graduate programs, accelerated evening programs and online programs at all five campuses
  • 140 students from more than 40 countries

Who and Why

  • Dr. Larry Goodwin, President
  • Dr. Kurt Linberg, Dean, School of Business and Technology
  • Mr. Thomas Homan, Director of International Education

Dr. Goodwin speaking with students at Dinh Thien Ly School in HCMC.

IMG_0522 (resized)

After a meeting at Ton Duc Thang University in HCMC with Dr. Le Vinh Danh, President (middle), Mme Ton Nu Thi Ninh, Senior Advisor to University President and President of Institute for International Studies and Exchange (3rd from right) and staff.

 The purpose of their trip was “to gain a better understanding of the education landscape in Vietnam and the opportunities available not only to recruit students but also relative to study abroad opportunities for our own students and faculty.  Our hope is to come away with a better understanding of Vietnam, its institutions, its national and domestic concerns and its student populations.” 

As Dr. Goodwin wrote in an article that recently appeared in a college publication, this was more than a business trip; it was personal.  Forty three years ago I was a reluctant warrior stationed in Quang Tri just south of the DMZ, interrogating captured and wounded North Vietnamese soldiers and Viet Cong at a brigade field hospital.  During my year deployment, I met ‘the enemy,’ men swept up, like me, in the unfolding struggle.  I spent three days with a high school mathematics teacher from Hanoi, a husband and father, with whom I might have been friends in other circumstances.  I saw grievously wounded men, one in my arms, die

Then a young soldier; now a seasoned educator.  This return was a chance to join two chapters of my life together, to connect me to myself.  I will be processing impressions and feelings for a long time, but one thing is already absolutely clear: This journey only deepened my conviction about the importance of the St. Scholastica mission.  Catholic Benedictine education is about the transformation of the human person; for us, education is a moral as well as an intellectual project.  Clear and critical thinking is important; so are imagination, compassion and courage.  Whole-person education really matters.  

IMG_0525 resized

Dr. Goodwin speaking to students at the end of an information exchange in Capstone Vietnam’s HCMC office.

HTV2

TV show taping. From left to right: Ha Quyen, host; Larry Goodwin; Tom Homan and Kurt Linberg.

The Schedule

My staff and I had the privilege of spending the entire week with our CSS colleagues.  For them it was the ultimate experiential learning opportunity, the bookends of which consisted of a HCMC airport pick-up on Saturday evening and a Hanoi departure Sunday a week later. 

During that time, they had a country briefing, met with an American high school teacher and his class at a well-known Vietnamese school, spoke with US Commercial Service colleagues in the Consulate General, visited the University of Economics – HCMC, Ton Duc Thang University, the Vietnam International Education Development (VIED) division of the Ministry of Education and Training, two Hanoi universities and two highly regarded high schools, along with meetings at the US Embassy, AmCham-Hanoi, and with a US expat who runs a successful software engineering firm. 

In addition, they participated in a TV show taping and an information exchange with students in Capstone’s HCMC office, as well as an information session for interested students and parents in our Hanoi office to wrap up the week.  Dr. Goodwin made a side trip to Quang Tri province via Hue that weekend while Dr. Linberg and Mr. Homan traveled to Ha Long Bay.

That eventful week was a crash course in Vietnamese society and culture that provided our colleagues with the opportunity to meet with a variety of people in the education and business sectors, all of which will help them decide what role Vietnam should play in the College’s internationalization strategy and what the next steps for CSS should be in Vietnam. 

MAA

“Washington Eyes Raising State Tuition of Foreigners”

26/04/2013

us_map1

This headline  in a recent New York Times article caught my attention.  Washington state ranks 11th in international enrollment, according the 2012 Open Doors report, with 20,198 foreign students, an increase of 13.4% over the previous year.  Vietnam ranks 3rd with 8.2% of total enrollment at WA colleges and universities.  (In case you’re counting, that’s over 10% of all Vietnamese students in the US in 2011/12.) 

The total economic impact is a cool half a billion dollars ($533.8 million).  But that’s not enough in these fiscally challenged times.  Some WA state legislators want to increase that amount by adding a 20% tuition surcharge for international students that they claim would generate an additional $60 million over the next two years. 

Penny Wise and Pound Foolish?

study washington logo

Links to the Study Washington website.

So let me get this straight.  This proposed surcharge would generate $30 million a year when the economic impact is already over $500 million.  As we all know, the competition for international students is fierce, which means international students have other less expensive choices in the top ten host states, not to mention 40 other states.  (One exception is the high school completion program, which is unique to WA.)  A University of WA spokesman stated the obvious when he said “We think it would price international students out of our market because they have lots of choices about where to go.”  Here are some comments from other WA higher ed colleagues: 

  • While the State would receive additional funds from the proposed tuition surcharge, individual schools would receive less tuition revenue due to the lower enrollment.  And in these already tough budget times, that is not a popular or desirable outcome. 
  • I’ve heard that the college presidents as well of all of us involved are of course opposed to this idea as well as any idea that puts any more financial burden on students.  We also don’t want to kill our place in the market, which surely this would do.
  • Colossally bad idea for so many reasons.

University of Washington:  Blowing with the Wind

UW logoLike other public institutions of higher education in the US, the cost of tuition has been shifted from the state (i.e., tax dollars) to students.  For example, in 1990 WA state funding was 17k per student – the state paid 82% and the student 18%.  In 2013, funding per student will be about 16.8k – the state will pay 29% and the student 71%.   

Annual Student Budget for International Students
For Students Entering the UW: Summer Qtr.
(12 months)
Autumn Qtr.
(9 months)
Full-time Tuition & Fees $39,209 $29,938
Health Insurance (required) $2,472 $2,472
Room & Board on Campus $13,292 $9,969
Books & Supplies $1,380 $1,035
Transportation (local) $552 $414
Clothing, Entertainment, Personal Items $3,020 $2,265
Total $59,925 $46,093

UW’s total cost already places in solidly in the ranks of many of the nation’s private colleges and universities.  A 20% surcharge would only exacerbate this problem.  If this proposal becomes a reality, it will be an object lesson in shooting oneself in the foot. 

MAA

Welcome to Readers of the ICEF Monitor

15/04/2013

icef monitorWelcome to An International Educator in Vietnam, which I launched in November 2009.  If you look around my blog, you’ll soon find out why the subtitle is Information, Insights & (Occasionally) Intrigue.  Chances are you’re here because you read my guest post, Why Vietnam?  A Market Snapshot, the first of its kind to appear in the ICEF Monitor

For information about Capstone Vietnam, of which I’m managing director, and some upcoming events, including our fall 2013 StudyUSA Higher Education and Community College Fairs, follow these links.  The higher ed fairs will take place on September 15, 17 and 19 in Ho Chi Minh City (HCMC), Danang and Hanoi, respectively, while the community colleges fairs will be held on September 29 and October 1, 3 and 5 in  Haiphong, Hanoi, Danang and HCMC. 

I look forward to hearing from you and meeting many of you at the NAFSA annual conference and other events.  Please feel free to drop me a line, if you have any questions. 

MAA

International Student Recruitment: 2+2 Equals Success

09/03/2013

For those with an interest in international student recruitment and the 2+2 formula that has become so popular in recent years (2 years at a US community college + 2 years at a four-year college or university equals a bachelor’s degree), you might want to follow this blog and participate in the on- and offline discussion.  It’s related to a general session entitled International Student Recruitment: 2+2 Equals Success (session abstract below) that will be offered at the 2013 annual conference of NAFSA:  Association of International Educators in late May in St. Louis, Missouri, USA.  Join me and my distinguished colleagues and co-presenters:  Judy Irwin, Connect Globally, (chair), Maria Hesse, Arizona State University, and Ross Jennings, Green River Community College (WA).   

2+2

Because the goal of most international students enrolled at U.S. community colleges is a bachelor’s degree, it has become imperative that two-year and four-year institutions engage in joint recruiting and marketing activities. This session focuses on the advantages and benefits, from institutional, student, and field perspectives, to promoting such a package.

Note:  The above image is one that my company uses to promote the 2+2 concept in Vietnam.  2 years at a community college + 2 years at a university (or four-year college) = a diploma.

Diversifying Your International Student Recruitment Strategy: Virtual Student Fairs

16/02/2013

vsf flyer

US institutions of higher education have a number of international student recruitment options at their disposal, depending upon their budget, including the use of education agents (in most cases), armchair methods, helicopter marketing events (e.g., fairs, high school outreach,  information sessions) and long-term, in-country representation.  One example of armchair recruitment is virtual student fairs. 

hobsons-logo2In addition to all of the in-country events, mostly in the major cities, Vietnamese young people who are thinking about studying in the US have yet another useful source of information at their disposal: the Hobsons Virtual Student Fairs (VSF) on Saturday, 9 March 2013.  This is part of an Asia VSF. 

The VSF is free and open to students from across Vietnam who are interested in pursuing a bachelor’s or a graduate degree at a U.S. university. Much like a traditional student fair, the VSF features booths staffed by university representatives. But because the fair takes place online, it is much more accessible and convenient for students to attend; all they need is an Internet connection.  This is not an issue in Vietnam, which has an Internet penetration rate of 35%. 

vsf-headerIn the virtual fair environment, Vietnamese students will be able to view photos and videos of the U.S. universities, download materials, and chat live with admissions officers, professors, and current students. The booths at the fair are segmented by level—undergraduate and graduate—so students can easily find the schools that offer the degrees they’re looking for.  Parents and counselors are also encouraged to attend the free event to learn about participating U.S. colleges and universities.

The VSF will be “open” from 2:00 to 9:00 p.m. on 9 March.  Visitors should expect to spend 1.5­–2.5 hours visiting the virtual booths and chatting with university staff and, in some cases, students.  As a bonus, the exhibit hall will remain open for repeat visits for 90 days. While university staff will not be available for chat during this time, all of the videos, photos, and text documents will still be there to review and download. This will give students the flexibility to go back for another look at a school they liked, or even to visit for the first time, if they weren’t able to participate in the live event. 

In addition to the Asia VSF, there will be fairs in the Middle East and Africa on 23 March 2013 and Latin America on 27 April 2013.  US colleagues who would like more information about these events should contact  Daniela Locreille, Hobsons Director of Student Marketing, at 513.985.4186 or via email at daniela.locreille[AT]hobsons.com.  Be sure to ask for references so that colleagues who participated in the past can tell you about their “return on investment” in terms of international student inquiries. 

Note:  My company, Capstone Vietnam, is proud to be Hobsons’ Vietnam partner for this event. 

SEVIS by the Numbers

28/01/2013

SEVIS by the Numbers is a statistical breakdown of the (SEVIS) system’s performance and trends in foreign student representation in US academic and exchange programs.  Below is the “latest” SEVIS by the Numbers update.  (Note:  The PPT file has since been removed from the SEVIS website.)  What used to be quarterly updates appear to have changed to biannual updates, if the September report is any indication.   Many of us who follow these trends actually prefer the quarterly updates to the annual Open Doors reports on international academic mobility, which use data that are already a year old. 

On 1 October 2012, SEVIS (Student and Exchange Visitor Information System) contained records for 1,275,285 active nonimmigrant students, exchange visitors, and their dependents. The total number of records for all F-1, M-1, and J-1 visa holders has increased to approximately 10.1 million. There are 44,203 international students enrolled in secondary schools, including a sizable number from Vietnam. 

Vietnam enrollment increased from 18,537 in March 2012 to 19,312, a 4% increase.  Vietnam continues to lead the third tier of “top ten” schools (8th) with more students in the US than Mexico (9th) or Brazil (10th). My guess is that will surpass Taiwan and Japan in the next five (5) years.

Top Ten Country of Citizenship (9-12)

Other Highlights

  • China continues to have the highest number of active students (248,760), a 23% increase in two quarters.  South Korea remains a distant second with 104,948, a slight decrease over March 2012.  India is not far behind with 97,883, also a slight decrease. 
  • Business continues to be the leading major for international students (192,628).
  • 70% of active students are enrolled in bachelor’s, master’s or doctoral programs.
  • California (159,407), New York (113,043), Texas (68,492), Massachusetts (57,275), Florida (43,090), Illinois (42,026), Ohio (30,465) and Pennsylvania (39,761) host 58% of all active students, a 3% increase over March 2012.  California, Texas, and Washington enroll over 50% of all Vietnamese students. 
  • 36% of all SEVP-approved schools are in California, New York, Florida, Texas and Pennsylvania. (Note: “An approved school may offer several levels of education from pre-school, elementary, high school, to post-secondary education level.”)
  • Of SEVIS-approved schools with active students, the visa distribution is as follows: 83%/F, 11% F/M and 6%/M. Of the top five F-1 and M-1 approved schools three are community colleges: Cornell University (5,046), Santa Monica College (3,572), Houston Community College System (3,443), the University of Iowa (3,073) and Northern Virginia Community College (2,198).
  • The top five F-1 approved schools are CUNY (9,885), Purdue University (9,517), USC (9,397), University of Illinois (8,901) and Columbia University (8,579).
  • The top five schools with active students on a M-1 visa are: Bethel School of Supernatural Ministry (683), TransPac Aviation Academy (378), Orlando Flight Training (288), U.S. Aviation Academy (211) and the IASCO Flight Crew Training Center (204).

Students by State (9-12)

As I mentioned in my last two SEVIS updates, the Bethel School of Supernatural Ministry, whose slogan is Your kingdom come… on earth as in heaven, and which doesn’t appear to be accredited (dear reader, please correct me if I’m wrong; only God is perfect), ”is committed to the truth that God loves people, gave Himself for them and has given His Church supernatural power to bring individuals and nations into wholeness. God is in a good mood! Inaugurated in 1998 with 36 students, the school emphasizes that believers need to return to the ministry of signs and wonders—to minister in love, truth and the power of God. The mission of BSSM is to equip and deploy followers of Jesus Christ who passionately pursue transformation in their God-given spheres of influence. In the 2011/2012 school year, more than 1500 students were trained to continue in the ministry style of Jesus: to enjoy the presence of God, say what He is saying, and do what He is doing,” according to its website

Top Ten Majors

60% of all international students in the US are studying business management, marketing and related subjects (28%), engineering (19%) and basic skills and developmental/remedial education (13%). 

Top Ten Majors (9-12)

My Top 15 Personal Favorites

11/01/2013

top15-300x212Last year, I wrote a total of 84 posts, an average of 7 per month.  Below are some of my favorite posts starting with one from February and ending with one from last month.  Collectively, they cover a lot of ground – from updates and personal stories to commentaries and analyses.    

If You’ve Got It, Flaunt It! - About nouveau riche behavior in the new Vietnam. 

International Student Mobility Research Report - According to a World Education Services (WES) report from last spring, While China and India are still too big to ignore, there are other emerging countries worth paying attention to, including Saudi Arabia, Vietnam, Mexico, and Brazil. Recruitment to these countries should also be cultivated not only for campus diversity purposes, but also as a de-risking strategy.

Vietnamese Online: 35% & Rising! - An update about the high level of Internet penetration in Vietnam. 

Vietnamese Students’ Love Affair with Business/Management -  There is no sending country that comes close to Vietnam in the percentage of it students who choose business/management as a major. 

Top Ten Sending Countries & GDP: Vietnam’s Story - Vietnam ranks 8th among countries sending students to the US but 43rd in GDP.  This post delves into some of the implications of this extraordinary fact. 

To Emigrate or Not to Emigrate, That is The Question (With Apologies to Mr. Shakespeare) – While everyone who applies for an F-1 (student) visa has to pay lip service to the third criterion about returning home upon completion of their studies in the US, everyone knows how easy it is to emigrate, if so desired.  This is one Vietnamese student’s story. 

Secrets of the Capitalist Class (in the Socialist Republic of Vietnam) – A quick-and-dirty analysis of capitalism in cross-cultural comparison. 

“50 percent of Vietnamese teachers regret their career decision”  A sad commentary on the state of teaching in the Vietnam of 2012. 

Lane Community College Joins Capstone’s HCMC International Academic Center - Lane Community College (Eugene, Oregon) is the second US institution of higher education to become a member of Capstone Vietnam’s International Academic Center and the first in HCMC.  (I’m managing director of Capstone VN.) 

Welcome to My Neighborhood (aka Letting in the Fresh Air and the Flies) – An overview and analysis of some of the changes in my neighborhood that reflect broader changes in Vietnamese society. 

Bigger Isn’t Always Better: The Jerry Maguire Approach to US Higher Ed Fairs - The advantages and joys of small US higher education fairs. 

“Corruption in Education Creates Serious Consequences for the Poor” - An interview I did with a well-known Vietnamese education website.  Corruption in education was just one of a number of topics discussed. 

Vietnam Among Top Emerging Markets for International Student Recruitment - WES identified four emerging international student recruitment markets, including Vietnam.  The report, entitled Beyond More of the Same: The Top Four Emerging Markets for International Student Recruitment, “aims to address the information needs of higher education institutions by systematically identifying key emerging markets and offering near-term strategies to successfully nurture them.”

Vietnam Retains 8th Place Ranking Among Sending Countries - A Vietnam-related overview of the annual Open Doors report, issued by the Institute of International Education. 

Internet Penetration, Social Media & Student Recruitment - Yet another update on Internet penetration, including social media (e.g., Facebook!) and some implications for student recruitment. 

MAA

Internet Penetration, Social Media & Student Recruitment

20/12/2012

40 years ago this week in the waning months of the American War, as it’s known in Vietnam, US bombs were raining down on Hanoi in what came to be known as “The Christmas Bombings.”  This morning, sitting in my office in downtown Hanoi, I listened to children singing Christmas songs in a nearby kindergarten and thought about just how far Vietnam has come in four decades – from the death and destruction of the recent past to the peace and growing prosperity of the present.  This prosperity and openness to the world include Internet access with all of its attendant implications. 

According to WeAreSocial, a Singapore-based digital PR organization, there are 30.8 million Internet users in Vietnam, a country with a population of 91.5 million.  To put this in perspective, there were only 100,000 Internet users during my first visit to Vietnam in 1996 in a population of about 75 million.  What’s even more extraordinary is that Vietnam’s per capita income was just $1,410 last year, making it a borderline middle-income country.  (Source: World Bank)

Internet-VN_copy   

Below are some more relevant facts:  

  • Internet penetration is around 34 percent, higher than the global average of 33 percent.
  • The number of internet users in Vietnam increased 5 percent in 2012.
  • 95 percent of Vietnamese people aged 15-24 have access to the internet.
  • 73 percent of Vietnam’s Internet users are under the age of 35.
  • 66 percent of Vietnamese netizens access the web every day.
  • Social media penetration of nine percent shows there’s massive room for growth
  • 127.3 million mobile subscribers in total, which is above the population figure of 91.5 million
  • 19 million mobile internet users, which works out at penetration of around 21 percent
  • 35 percent of those user their phones to access social media
  • 28 percent of Vietnamese netizens now have a Facebook account

Ranked 22nd in the world, Vietnam is one of the fastest growing Facebook markets.  There are currently a total of 10, 425, 260 users, 9, 379,800 (90%) of whom are between the ages of 16 and 34.  (The median age in Vietnam is 28.2.)  In recent months I’ve seen Facebook move steadily up the ranks of the top 10 websites in Vietnam.  It’s now 2nd after (you guessed it) Google.com.vn.

Implications for Student Recruitment

With so many young Vietnamese online the implications for student recruitment are obvious.  According to a recent report produced by World Education Services (WES), “U.S. institutions of higher education should refocus part of their recruitment efforts on the following four emerging markets (listed in order of importance): Saudi Arabia, Brazil, Vietnam, and Turkey.” 

WES Social Media Info

The report notes that “While social media presence is the first step, it does not ensure success in recruiting students. Higher education institutions need to also monitor and creatively interact with their relevant target audience by involving current and former international students.”  Another way to maximize the use of social media recruitment efforts is to work with a reliable and trusted in-country partner. 

To read more and download the report, follow this link to a WES article entitled Using Social Media to Recruit in Emerging Markets

MAA

Vietnam Among Top Emerging Markets for International Student Recruitment

15/11/2012

This article, written by Rahul Choudaha, director of research and advisory services at World Education Services (WES) in New York, identified four emerging international student recruitment markets, including Vietnam.  It’s based on a WES research report  (PDF), entitled Beyond More of the Same: The Top Four Emerging Markets for International Student Recruitment,  that “aims to address the information needs of higher education institutions by systematically identifying key emerging markets and offering near-term strategies to successfully nurture them.”

Dr. Choudaha notes that

International student recruitment has become increasingly competitive as institutional budgets continue to shrink. More than ever, higher education institutions are expected to recruit quality students in a short period of time.
 
Most institutions rely on traditional source countries to achieve this goal, as penetrating an existing market for enrolment growth is a less costly route in terms of effort, expenditure and time.
 
As a result, students from China, India and South Korea are overrepresented on campuses. On some, Chinese students make up over half of the non-domestic student population. This is the case at the University of Iowa, where Chinese students comprised more than 70% of international undergraduates in 2011.
 
There is increasing pressure on institutions to attract international students from a broader range of countries, as they look to diversify their student bodies.

The research was based on a two-round Delphi survey – a mixed method forecasting technique based on the anonymity and expertise of participants.

The report  identifies four emerging markets for international student recruitment, including Brazil, Saudi Arabia, Turkey and Vietnam:

High recruitment potential is attributable to Vietnam’s growing middle-class and strong study abroad interest. Vietnamese students are the third largest body of international students at American community colleges. Institutions of higher education that identify and reach Vietnamese students with the financial means to study in the US should enjoy a good deal of recruiting success in the coming years.

The Value of Education by the Numbers

If you glance at the top ten sending countries and rank them by students and GDP (PPP), Vietnam jumps off the page.  It ranks 8th among sending countries, according to Open Doors 2012 and the latest SEVIS quarterly updates, but 43rd in GDP.  The closest country, Saudi Arabia, 4th among places of origin, ranks 24th.  All of the other countries are in the top 20 in GDP.  This tells you – with a gigantic exclamation point – that Vietnamese parents are spending enormous sums of money on overseas study in proportion to per capita income.  In a phrase, education is important and parents are putting their money where their priorities and values are.   

To read the article and/or report follow these links:

A diverse student body means a stronger university  (University World News, October 2012, Issue No: 246)

WES Research Report

Vietnam Retains 8th Place Ranking Among Sending Countries

12/11/2012

According to the 2012 Open Doors Report on International Educational Exchange, released today by the Institute of International Education (IIE), the number of international students at colleges and universities in the United States increased by six percent to a record high of 764,495 in the 2011/12 academic year.  International exchanges in all 50 states contributed $22.7 billion to the U.S. economy last year. 

Vietnam retained its 8th place ranking with 15,572 students, a 4.6% increase over 2010/11 and 2% of the total number of international students in the US.  Among the top 10 places of origin, Vietnam had the third highest percentage increase after Saudi Arabia and China.  Six countries, including India, South Korea, Canada, Taiwan, Japan, and Turkey, experienced declines in enrollment ranging from 1.7% to 6.2%. 

Rank Place of Origin 2010/11 2011/12 2011/12 % of Total % Change
  WORLD TOTAL 723,277 764,321 100 5.7
1 China 157,558 194,029 25.4 23.1
2 India 103,895 100,270 13.1 -3.5
3 South Korea 73,351 72,295 9.5 -1.4
4 Saudi Arabia 22,704 34,139 4.5 50.4
5 Canada 27,546 26,821 3.5 -2.6
6 Taiwan 24,818 23,250 3 -6.3
7 Japan 21,290 19,966 2.6 -6.2
8 Vietnam 14,888 15,572 2 4.6
9 Mexico 13,713 13,893 1.8 1.3
10 Turkey 12,184 11,973 1.6 -1.7

Vietnam  continues to lead Southeast Asian countries in the number of students in the US, followed by Thailand, Indonesia, Malaysia and Singapore.  In fact, nearly 34% of all students from this region are Vietnamese. 

Southeast Asia 46,020 46,063 0.1
Brunei 66 69 4.5
Cambodia 340 333 -2.1
East Timor 48 40 -16.7
Indonesia 6,942 7,131 2.7
Laos 49 43 -12.2
Malaysia 6,735 6,743 0.1
Myanmar 796 807 1.4
Philippines 3,604 3,194 -11.4
Singapore 4,316 4,505 4.4
Thailand 8,236 7,626 -7.4
Vietnam 14,888 15,572 4.6

Academic Level

The majority of Vietnamese students are undergraduates.  The 2011/12 data reflect reflect a slight decrease in undergraduate enrollment over the previous year. 

  • 72.2% undergraduate
  • 17% graduate students
  • 5.5% other
  • 5.2% OPT (Optional Practical Training)

Field of Study

The breakdown by field of study for Vietnamese students is as follows: 

  •  Business/Management:  39%
  • Other:  10.5%
  • Undeclared:  9.8%
  • Engineering:  9.6%
  • Math/Computer Science:  7.1%
  • Physical/Life Sciences:  6.8%
  • Health Professions:  4.5%
  • Social Sciences:  4.5%
  • Intensive English:  2.9%
  • Humanities:  1.3%
  • Education:  1.1%

High School Completion Programs

Washington state, which ranks 11th nationally in international student enrollment with 20,198, has 1,515 Vietnamese students.  (Vietnam ranks 3rd.)  This means that nearly 10% of all Vietnamese students in the US last year were in Washington state.  Many are enrolled in community colleges and, more specifically, high school completion programs at community colleges that allow students to kill two birds with one stone:  earn a WA high school diploma and an associate degree in two years, assuming they meet the English requirement. 

Note: 

1)  Open Doors data are collected during the fall semester of the previous academic year, meaning they are already a year old when released. 

2)  The above statistics refer to international students enrolled in regionally accredited institutions of higher education.  There are also quite a few Vietnamese students attending high schools, boarding schools, etc.  According to the last available SEVIS General Summary Quarterly Review from March 2012, there were 18,537 Vietnamese students in the US.


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