Posted tagged ‘emerging economies’

Facebook Users Reach 15 Million Mark in Vietnam!

12/06/2013

facebook logo

Break out the champagne bottles and pop those corks!  As of 11 June 2013, there were 15 million Facebook (FB) users in Vietnam, a penetration rate of 16.39%.  This means that nearly half of all Vietnamese connected to the Internet are ”facebooking.” 

Vietnam ranks 17th in the world in FB use between Spain (16th) and Egypt (18th).  In fact, there are more FB users in Vietnam than Malaysia, Taiwan, Japan and South Korea. 

Some other interesting and, in some cases, remarkable facts: 

Users By Cities

Ho Chi Minh City: 3.2 million (21%)
Hanoi: 3.6 million (24%)
Haiphong: 380,000 (2.5%)
Can Tho: 220,000 (1.47%)
Danang: 380,000 (2.5%)
Hue:  220,000 (1.47%)

Gender Distribution

Female:  44%
Male:  56%

Age Distribution

13-18:  4.16 million (28%)
18-25:  6.8 million (45%)
25-35:  2.8 million (19%)

Mobile Penetration

Mobile:  72%
Non-mobile:  28%

Mobile Diversity

Android:  58.3%
iOS:  36.1%
Other: 

Bottom line, literally and figuratively:  If there’s a message you want to communicate to young people in Vietnam, which has a median age of 28.7 years, Facebook should be a key part of your outreach strategy.    

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Vietnam: Trends in International and Domestic Education (repost)

09/06/2013

By Nick Clark, Editor, World Education News & Reviews

WES logoVietnam is currently one of the fastest growing sources of international students for U.S. institutions of higher education, according to data from the Institute for International Education. In academic year 2011/12, Vietnam was the eighth largest sender of tertiary students to the United States, behind Japan in 7th and ahead of Mexico in 9th. Since the turn of the century, numbers have jumped from just over 2,000 students to more than 15,500 in 2012 – or by 675 percent – with especially significant increases in the years between 2005 and 2010.

While the pace of enrollment growth has slowed somewhat since 2010, a number of factors suggest that Vietnam will continue to be an important market for institutions looking to diversify their international student body. The primary drivers compelling Vietnamese students to look overseas for tertiary education are under-capacity and generally poor standards in domestic provision, and an economy that saw impressive growth, driven by low-cost manufacturing, prior to the global economic slowdown.

Click here to read the rest of the article.

Welcome to Readers of the ICEF Monitor

15/04/2013

icef monitorWelcome to An International Educator in Vietnam, which I launched in November 2009.  If you look around my blog, you’ll soon find out why the subtitle is Information, Insights & (Occasionally) Intrigue.  Chances are you’re here because you read my guest post, Why Vietnam?  A Market Snapshot, the first of its kind to appear in the ICEF Monitor

For information about Capstone Vietnam, of which I’m managing director, and some upcoming events, including our fall 2013 StudyUSA Higher Education and Community College Fairs, follow these links.  The higher ed fairs will take place on September 15, 17 and 19 in Ho Chi Minh City (HCMC), Danang and Hanoi, respectively, while the community colleges fairs will be held on September 29 and October 1, 3 and 5 in  Haiphong, Hanoi, Danang and HCMC. 

I look forward to hearing from you and meeting many of you at the NAFSA annual conference and other events.  Please feel free to drop me a line, if you have any questions. 

MAA

Slow Down To Catch Up

14/04/2013

quality-blocks1

Vietnam’s Ministry of Education and Training (MoET) recently announced plans to reduce enrollment at 23 universities and colleges.  According to Bui Van Ga, a vice minister, the intent of the policy is to “focus on quality instead of quantity.”  Enrollment quotas will be reduced between 10% and 100% at the 23 institutions “because of failures to meet required conditions on lecturers and facilities.”  MoET also announced that it would oppose any plans to establish new universities between now and 2020.  (Read this article to learn more.)

Overexpansion

There are currently 419 universities and colleges in Vietnam, including 82 private institutions producing 14% of all graduates, according to MoET.  Among these are 204 universities and 215 colleges.  This is extraordinary when you consider that Vietnam still has an elite higher education system.  Universities offer four-year bachelor’s degrees while colleges offer three-year vocational programs.  The latter are higher status and more prestigious.  In fact, the goal of some colleges is to be “upgraded” to a university. 

overexpansionThe 2012 enrollment was 2,204,313, of whom 66% were enrolled at a university and 34% at a college.  According to UNESCO, the gross enrollment ratio, which is the total enrollment in tertiary education expressed as a percentage of the total population of the five-year age group following on from secondary school completion , was 22% in 2010,  20% in 2009 and 19% in 2008.  To this in perspective there were 153 institutions in 1999/00 (22 non-public) with an enrollment of 893,754 and 230 in 2004/05 (29 non-public) with an enrollment of 1,319,754. 

Like many other aspects of Vietnamese society, there has been a mad rush to make up for lost time, take advantage of a plethora of new opportunities and respond to a skyrocketing demand for education and training- without the requisite infrastructure or quality control systems.  Not surprisingly, one end result has been “deficiencies in infrastructure and teaching staff,” one of the stated reasons for the enrollment freeze. 

In Vietnam “private” in higher education generally means for-profit.  Investors are looking for healthy and quick returns on their investment, which means that quality often suffers.  (Does this scenario sound familiar in other countries?)  As the article points out, few private institutions reached their quotas with most falling in the 30% to 60% range.   (For more information and  various stakeholder opinions about private institutions, check out this article, Private universities seek better treatment, which appeared on 4 April 2013.)

A Catch-22 Situation

Put simply, Vietnamese higher education is between a rock and a hard place.  It needs to improve quality, which can be addressed with increased funding and specific policy changes, but it will not happen overnight.  On the other hand, the number of students who want to pursue higher education continues to rise.  The government’s plan to reduce enrollments is probably a step in the right direction, given the system’s inability to provide quality education to currently enrolled students.  It is an admission that much of the recent growth has been uncontrolled.  The “gravy train” has also been derailed for some private schools.   Finally, another related issue is the number of students studying “academic” subjects vs. the need for more to study vocational subjects. 

Implications for Overseas Study

It remains to be seen how this contraction will influence the number of Vietnamese students studying overseas.  For those who choose (or are obliged) to study at a college (vs. a university), the impact should be non-existent.  (For a quick overview of the difference between a university and a college, check out this Wikipedia entry about Education in Vietnam.)  Limits on access to private schools may be an impetus for more students of means to select an overseas study option.  Stay tuned.   

MAA

The Double-Edged Sword That Is US Higher Education

27/03/2013

TDT logoI was recently invited by Madame Ton Nu Thi Ninh, President of the Tri Viet Institute for International Studies and Exchange within Ton Duc Thang University and Senior Advisor to the President of TDT  University, to speak to interested students, faculty and staff about US higher education in comparative perspective with an implicit focus on Vietnam. 

As with people, every country has characteristics and features that are worthy of emulation and those that are not, especially in other countries that have very different histories, political systems, etc.  The US, including its higher education system, is no exception.  This was the theme of my presentation to over 150 members of the TDT University community.  In addition to the presentation, I participated in a brief dialogue with Mme Ninh and engaged in a lively discussion with the audience. 

To me, it seems a dreadful indignity to have a soul controlled by geography.  (George Santayana)

mark at podium2 (resized)

Making a point.

So that the audience would know where I’m coming from, figuratively speaking, I began my remarks with this description of perspective:  I carry a US passport but it doesn’t define me.  Below is an outline of my presentation, which was given in English and Vietnamese.  The “distinguishing features” included size=choice, diversity, mass education, quality, cost, transferability of credits and portability of credentials and internationalization. I concluded with some comments about US Higher Ed as a Cautionary Tale (i.e., negative role model), US Higher Ed as a Source of Inspiration (i.e., positive role model) and the implications of overseas study for Vietnam.

  • Distinguishing Features of US Higher Education
  • US Higher Ed as a Cautionary Tale (i.e., negative role model): e.g., high cost, student loan debt ($966 billion as of 12/12 with average debt of $34,703); the challenge of creating global citizens in a nation in which the majority of its citizens are nationalists, too many colleges and universities = duplication, overlap and inefficiency, unaccredited schools/rogue  providers (“The US exports some of the world’s best and worst higher education.”), etc. 
  • US Higher Ed as a Source of Inspiration (i.e., positive role model):   system of accreditation, many schools and programs that meet the needs of a variety of learners, flexibility (seamless transfer and transition), gen ed requirements and the philosophy behind them, philanthropy, private=non-profit
  • Vietnamese Students & Overseas Study:  What Does It All Mean? (i.e., implications)

Q & A

maa with mme ninh (resized)

There were some excellent questions from the audience.  One student asked how to select US graduate programs and another, who happens to follow this blog, asked me why I had removed one unaccredited US school from my list of such schools.  Answer:  because the president informed me that her “university” is no longer recruiting in Vietnam.  (The list consists of US-based rogue providers operating here.)  Yet another student asked me about my impressions of Vietnamese students:  are hard working, dedicated, have initiative, are involved in meaningful extracurricular activities, etc. 

The last question was from a young Vietnamese woman who had studied at one of America’s finest (and most expensive) universities.  It was about how US higher education offers so many opportunities for students to broaden their personal and academic horizons and how this system could be replicated in Vietnam.  Where to begin?  An entire workshop could be devoted to these issues.  The answer would involve history, starting points, extenuating circumstances, funding, policy, etc.  I’m reminded of something an expat friend who runs a high-tech company here has said on more than one occasion, and I’m paraphrasing here:  Vietnamese universities have done rather well with the resources that they have

Article & Backgrounder

Here is an article in Vietnamese that was posted on the TDT University website:  Viện liên kết và trao đổi quốc tế Trí Việt tổ chức buổi Tọa đàm chuyên đề “Tổng quan về Hệ thống giáo dục đại học Hoa Kỳ” (Tri Viet Institute for International Studies and Exchange Holds a Seminar on “An Overview of the Higher Education System of the United States”). 

If I were to select a backgrounder for this talk, this post from April 2012 would be it:  Counterpoint: A US American’s Critique of a Harvard Position Paper (and More) – Countries as Role Models:  A Double-Edged Sword (aka Yes, No, It Depends)

MAA

Did You Know That…

28/02/2013

Vietnam is one of the fastest-growing Facebook markets in the world?  

Facebook-LogoAs of 21 February 2013, 11.22 million (11,224,400) Vietnamese were on Facebook (FB).  That’s over a third of all Vietnamese online and 12% of the total population.  So while FB has been losing users worldwide as a result of “the ongoing cleanup of fake, spam, user-misclassified and duplicate accounts” (i.e., down from the 1 billion reached last October to 963,812,360 on the 21st), there has been spectacular user growth in some countries, including Vietnam.  Here are the top five (5) countries with the highest user growth rates

  1. Brazil:  65,657,820   2.61%  (33% of the population.)
  2. Philippines:  30,214,140  1.34%  (32%)
  3. Vietnam: 10,965,880 3.62%  (12%)
  4. Turkey:  32,260,920 1.16%  (44%)
  5. Poland:  10,164,260 3.24%  (27%)

Over the past week alone, over a quarter of a million Vietnamese landed on planet Facebook (+2.33%), making Vietnam #2 after Egypt. 

Given the high and increasing level of Internet penetration, you can expect this growth to continue and everything that portends for communication, self-expression and commerce. 

Some Implications for Institutional Branding and Student Recruitment

  1. Create fresh, appealing and up-to-date content for prospective international students (i.e., give them a reason to focus, if just for a moment). 
  2. Create content in the target languages of your key markets.
  3. Use FB for data mining purposes. 
  4. Hire a social media staff member, full-time (expensive), part-time (less expensive) or as an intern (inexpensive or no expense). 
  5. Ignore Facebook at your peril!   

MAA

My Top 15 Personal Favorites

11/01/2013

top15-300x212Last year, I wrote a total of 84 posts, an average of 7 per month.  Below are some of my favorite posts starting with one from February and ending with one from last month.  Collectively, they cover a lot of ground – from updates and personal stories to commentaries and analyses.    

If You’ve Got It, Flaunt It! - About nouveau riche behavior in the new Vietnam. 

International Student Mobility Research Report - According to a World Education Services (WES) report from last spring, While China and India are still too big to ignore, there are other emerging countries worth paying attention to, including Saudi Arabia, Vietnam, Mexico, and Brazil. Recruitment to these countries should also be cultivated not only for campus diversity purposes, but also as a de-risking strategy.

Vietnamese Online: 35% & Rising! - An update about the high level of Internet penetration in Vietnam. 

Vietnamese Students’ Love Affair with Business/Management -  There is no sending country that comes close to Vietnam in the percentage of it students who choose business/management as a major. 

Top Ten Sending Countries & GDP: Vietnam’s Story - Vietnam ranks 8th among countries sending students to the US but 43rd in GDP.  This post delves into some of the implications of this extraordinary fact. 

To Emigrate or Not to Emigrate, That is The Question (With Apologies to Mr. Shakespeare) – While everyone who applies for an F-1 (student) visa has to pay lip service to the third criterion about returning home upon completion of their studies in the US, everyone knows how easy it is to emigrate, if so desired.  This is one Vietnamese student’s story. 

Secrets of the Capitalist Class (in the Socialist Republic of Vietnam) – A quick-and-dirty analysis of capitalism in cross-cultural comparison. 

“50 percent of Vietnamese teachers regret their career decision”  A sad commentary on the state of teaching in the Vietnam of 2012. 

Lane Community College Joins Capstone’s HCMC International Academic Center - Lane Community College (Eugene, Oregon) is the second US institution of higher education to become a member of Capstone Vietnam’s International Academic Center and the first in HCMC.  (I’m managing director of Capstone VN.) 

Welcome to My Neighborhood (aka Letting in the Fresh Air and the Flies) – An overview and analysis of some of the changes in my neighborhood that reflect broader changes in Vietnamese society. 

Bigger Isn’t Always Better: The Jerry Maguire Approach to US Higher Ed Fairs - The advantages and joys of small US higher education fairs. 

“Corruption in Education Creates Serious Consequences for the Poor” - An interview I did with a well-known Vietnamese education website.  Corruption in education was just one of a number of topics discussed. 

Vietnam Among Top Emerging Markets for International Student Recruitment - WES identified four emerging international student recruitment markets, including Vietnam.  The report, entitled Beyond More of the Same: The Top Four Emerging Markets for International Student Recruitment, “aims to address the information needs of higher education institutions by systematically identifying key emerging markets and offering near-term strategies to successfully nurture them.”

Vietnam Retains 8th Place Ranking Among Sending Countries - A Vietnam-related overview of the annual Open Doors report, issued by the Institute of International Education. 

Internet Penetration, Social Media & Student Recruitment - Yet another update on Internet penetration, including social media (e.g., Facebook!) and some implications for student recruitment. 

MAA

Internet Penetration, Social Media & Student Recruitment

20/12/2012

40 years ago this week in the waning months of the American War, as it’s known in Vietnam, US bombs were raining down on Hanoi in what came to be known as “The Christmas Bombings.”  This morning, sitting in my office in downtown Hanoi, I listened to children singing Christmas songs in a nearby kindergarten and thought about just how far Vietnam has come in four decades – from the death and destruction of the recent past to the peace and growing prosperity of the present.  This prosperity and openness to the world include Internet access with all of its attendant implications. 

According to WeAreSocial, a Singapore-based digital PR organization, there are 30.8 million Internet users in Vietnam, a country with a population of 91.5 million.  To put this in perspective, there were only 100,000 Internet users during my first visit to Vietnam in 1996 in a population of about 75 million.  What’s even more extraordinary is that Vietnam’s per capita income was just $1,410 last year, making it a borderline middle-income country.  (Source: World Bank)

Internet-VN_copy   

Below are some more relevant facts:  

  • Internet penetration is around 34 percent, higher than the global average of 33 percent.
  • The number of internet users in Vietnam increased 5 percent in 2012.
  • 95 percent of Vietnamese people aged 15-24 have access to the internet.
  • 73 percent of Vietnam’s Internet users are under the age of 35.
  • 66 percent of Vietnamese netizens access the web every day.
  • Social media penetration of nine percent shows there’s massive room for growth
  • 127.3 million mobile subscribers in total, which is above the population figure of 91.5 million
  • 19 million mobile internet users, which works out at penetration of around 21 percent
  • 35 percent of those user their phones to access social media
  • 28 percent of Vietnamese netizens now have a Facebook account

Ranked 22nd in the world, Vietnam is one of the fastest growing Facebook markets.  There are currently a total of 10, 425, 260 users, 9, 379,800 (90%) of whom are between the ages of 16 and 34.  (The median age in Vietnam is 28.2.)  In recent months I’ve seen Facebook move steadily up the ranks of the top 10 websites in Vietnam.  It’s now 2nd after (you guessed it) Google.com.vn.

Implications for Student Recruitment

With so many young Vietnamese online the implications for student recruitment are obvious.  According to a recent report produced by World Education Services (WES), “U.S. institutions of higher education should refocus part of their recruitment efforts on the following four emerging markets (listed in order of importance): Saudi Arabia, Brazil, Vietnam, and Turkey.” 

WES Social Media Info

The report notes that “While social media presence is the first step, it does not ensure success in recruiting students. Higher education institutions need to also monitor and creatively interact with their relevant target audience by involving current and former international students.”  Another way to maximize the use of social media recruitment efforts is to work with a reliable and trusted in-country partner. 

To read more and download the report, follow this link to a WES article entitled Using Social Media to Recruit in Emerging Markets

MAA

MBA 2012: Its Image & Identity

10/12/2012

Below is a guest post by Loek Hopstaken (b. 1951), a business consultant, management trainer & MBA professor, working in both The Netherlands & Vietnam. His areas of expertise include leadership, communication and human resource management.

MBAThe image of MBA: an all-round education in management that offers in-depth knowledge and the latest insights in a wide range of subjects. A typical MBA approach is to study business cases. It combines the latest scientific discoveries and business realities from strategy to finance, marketing to human resource management. A typical MBA student has 5 or more years of working, preferably management, experience. An MBA opens the gates to the C-suite, or at least the door to a successful and financially rewarding international career. This image is being promoted by business schools all over the world, from Harvard to Erasmus. Last but not least: the MBA is expensive. Business schools are themselves successful enterprises.

The identity of MBA: due to rapid changes in the international business arena, the financial crisis and a series of business scandals all involving MBA graduates from famous business schools, the evidence that MBA programs don’t live up to their reputation and image is mounting. But there is more. These rapid changes mean that once useful knowledge is now outdated and insights have proven to be wrong. The books were written mostly before 2008 and miss out on careful analyses of the current economic downturn, and on the quick rise of social media and their meaning for business – both the marketing and the PR sides. The typical MBA student has little or no management experience. Globally, the cost of an MBA program ranges from over US$ 55,000 to less than US$ 7,000. To make ends meet, the “cheap” business schools fill up their classes with 30 – 40 or more students, making effective team work and group discussions nearly impossible.

Part of the MBA image is that it’s an all-American education and training program. This is mostly true, as the MBA originated in the USA. The business world of the 21st century, however, has gone global.  So far, most MBA programs are weak in updating and integrating these new developments. Global means more than the USA. However, most MBA books still use American business cases, most, if not all, dating from before 2008. These are “old news”. Current developments require a rethinking of existing models, a rejection of models that have proven to be unworkable, and even soul-searching, where business ethics are concerned. Nowadays, the difference between success and failure in business is no longer a matter of using the right or wrong business model, but of having the right set of soft skills, or lack thereof. The once modern MBA has become a dinosaur: it misses the connection with the modern times. Many professors have little or no business experience.

In a country like Vietnam an MBA degree is seen by many employers as a must-have for positions that really don’t require the MBA. The result: ambitious job seekers desperately want an MBA for their career. Some CEO’s want to have diploma on the wall for the prestige value.  Senior officials need to have a master’s degree by 2015, and the MBA is the easiest degree to get. They take the content for granted: do the assignments, write a thesis, all that is necessary to get the certificate. Study old editions of American books that elsewhere would be part of a BBA program (like Philip Kotler’s Principles of Marketing). American business cases, no Vietnamese, as these are simply unavailable. They gladly pay the US$ 7,000 or US$ 8,000, believing they will soon belong to the elite that has graduated from Harvard or Wharton.  “MBA inflation” has set in, and the students totally depend on the quality and integrity of their schools and teachers to learn something that can be applied in their future business environment.

Vietnam Among Top Emerging Markets for International Student Recruitment

15/11/2012

This article, written by Rahul Choudaha, director of research and advisory services at World Education Services (WES) in New York, identified four emerging international student recruitment markets, including Vietnam.  It’s based on a WES research report  (PDF), entitled Beyond More of the Same: The Top Four Emerging Markets for International Student Recruitment,  that “aims to address the information needs of higher education institutions by systematically identifying key emerging markets and offering near-term strategies to successfully nurture them.”

Dr. Choudaha notes that

International student recruitment has become increasingly competitive as institutional budgets continue to shrink. More than ever, higher education institutions are expected to recruit quality students in a short period of time.
 
Most institutions rely on traditional source countries to achieve this goal, as penetrating an existing market for enrolment growth is a less costly route in terms of effort, expenditure and time.
 
As a result, students from China, India and South Korea are overrepresented on campuses. On some, Chinese students make up over half of the non-domestic student population. This is the case at the University of Iowa, where Chinese students comprised more than 70% of international undergraduates in 2011.
 
There is increasing pressure on institutions to attract international students from a broader range of countries, as they look to diversify their student bodies.

The research was based on a two-round Delphi survey – a mixed method forecasting technique based on the anonymity and expertise of participants.

The report  identifies four emerging markets for international student recruitment, including Brazil, Saudi Arabia, Turkey and Vietnam:

High recruitment potential is attributable to Vietnam’s growing middle-class and strong study abroad interest. Vietnamese students are the third largest body of international students at American community colleges. Institutions of higher education that identify and reach Vietnamese students with the financial means to study in the US should enjoy a good deal of recruiting success in the coming years.

The Value of Education by the Numbers

If you glance at the top ten sending countries and rank them by students and GDP (PPP), Vietnam jumps off the page.  It ranks 8th among sending countries, according to Open Doors 2012 and the latest SEVIS quarterly updates, but 43rd in GDP.  The closest country, Saudi Arabia, 4th among places of origin, ranks 24th.  All of the other countries are in the top 20 in GDP.  This tells you – with a gigantic exclamation point – that Vietnamese parents are spending enormous sums of money on overseas study in proportion to per capita income.  In a phrase, education is important and parents are putting their money where their priorities and values are.   

To read the article and/or report follow these links:

A diverse student body means a stronger university  (University World News, October 2012, Issue No: 246)

WES Research Report


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